Happy Wednesday!
We’re currently hiding indoors with the A/C on, as we’re experiencing our third consecutive 40°C day. I did manage to sneak in a swim yesterday, but this kind of heat is honestly tiring. Hopefully the promised 10-degree drop arrives tomorrow and we can get back to a more normal summer rhythm.
On the business side, a lot has happened in the last few days. I’ve continued with some website redesign and rebranding work, cleaned up old plugins, added new ones (with more coming soon), and most importantly built the new WooCommerce Companies & Founders Directory page. The idea is simple: if you’re building something in the Woo ecosystem, you can create a free listing with a dofollow link. The more companies and founders we have in one place, the more useful this becomes for everyone.
Today is also a special day: for the next 365 days, WooCommerce officially becomes a sponsor of this newsletter and the Business Bloomer Club. They’re also bringing 15 people into our Slack channel, so we can learn from each other, share ideas, and help each other grow. I’m genuinely excited about this partnership because, to me, sponsorships should never just be logos on a page—they should be about building meaningful, long-term relationships.
WooCommerce Needs More #RadicalSpeedMonth
When I first heard about #RadicalSpeedMonth at Automattic (April-May 2026), I wasn’t entirely sure what to expect. It sounded like an ambitious initiative, but I wondered whether it would mostly result in internal improvements instead of real features for WooCommerce merchants and developers.
If the goal was to create momentum and show progress, I believe #RadicalSpeedMonth was a success. Even better, I’ve heard there’s already another wave being planned, which is great news.
Read my full piece on Business Bloomer ▶️
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How WooCommerce.com speeds up requests by loading fewer plugins
WordPress has a simple plugin model. A site has a set of active plugins, and WordPress loads all of them on every request. For most sites, that is the right tradeoff. Behavior stays predictable, plugins compose freely, and nobody has to reason about which plugin a particular request actually needs.
On a site the size of WooCommerce.com, that simplicity isn’t free.
‘Failed’ status orders will now restore reduced stock in WooCommerce 11.0
WooCommerce 11.0 will change how stock is handled when an order moves to the failed status. If an order previously reduced product stock and later transitions to failed, WooCommerce now restores that stock automatically.
For most stores and extensions, no action is required. The new behavior only restores stock for orders that actually reduced stock.
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores. Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business. Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees based around the world.
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Substack vs WordPress: when to move your paid newsletter to WooCommerce
Leaving Substack isn’t really about the 10% fee they charge. Substack gives you portability, you can export your subscriber list, and on most paid publications your payments already run through your own connected Stripe account, but it doesn’t give you control over the things that decide how your newsletter looks, feels, and earns: the product, the checkout, the reader experience, the platform’s rules, and the economics. That is really what the Substack vs WordPress choice comes down to, their convenience against control you own.
Learn more on KestrelWP blog ▶️
How Much Does An AI Chatbot Cost? (2026)
Sticker prices on AI chatbot cost on pricing pages rarely match what store owners actually pay. We’ve seen the same pattern across support tickets and forums: a tool advertised at $29/month turns into a $200+ bill once you add API usage, extra agent seats, and the AI add-on. That gap between advertised and real cost is exactly why this comparison exists.
Learn more on Store Agent blog ▶️
Our WooCommerce Products
- Business Bloomer Club: a private community for WooCommerce freelancers, agencies, plugin developers, and store owners who want direct access to expert support, live classes, feedback, and honest business conversations.
- WooWeekly newsletter: a weekly digest of WooCommerce news, tutorials, product ideas, business lessons, and industry insights delivered to thousands of WooCommerce professionals.
- WooCommerce mini plugins: small, focused plugins that solve one specific WooCommerce problem without the bloat. Install, activate, and move on with your day.
- Checkout Summit: an in-person event dedicated to WooCommerce professionals who want practical strategies, real-world lessons, and fresh ideas from people actively building products and businesses.
- Ecommerce And Beyond: my book on ecommerce marketing. It features a practical 9-step framework to attract the right traffic, turn visitors into buyers, and grow revenue without getting lost in technical jargon.
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Enjoy the rest of the week and see you next Wednesday!
