Happy Wednesday!
This week has been a lot. School, the city, work, meetings, calls, and I’m back to full time now, all landing at once. I’m counting down to the weekend and hoping for a quiet one, because I could use it.
On the business side, I’ve been pulling in a lot of directions lately, maybe too many. The first post below is where most of my energy has gone in the last 5 days: it’s my latest product, so go read that one first. Everything else is getting reworked too: plugins, the conferences, the community, you name it.
WooCommerce Devs Aren’t Marketers, and That’s the Problem
AI has made shipping a WooCommerce plugin easier than it’s ever been. Which means the part that was always the hard part, actually getting people to buy it, is now the only part left standing.
Most WooCommerce developers (including me!) aren’t bad at marketing, they just never find a reason or the time to sit down and get it done: the demo video that’s been on the to-do list for months, that partnership proposal you keep postponing, or that review you meant to ask a happy customer for.
So, I built something 🙂
Read my full piece on Business Bloomer blog ▶️
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The Modern WooCommerce PR Workflow (with James Kemp)
After my first (rather messy) attempt at contributing to WooCommerce Core, it’s time to do things properly. In this live session, James Kemp will guide me through the entire process of building and submitting a real WooCommerce Pull Request—from planning the change to coding, testing, AI, code review, and the final submission. If you’ve ever wanted to contribute to WooCommerce but didn’t know where to start, this is the workflow you’ll want to see.
Join us on September 24, 2026 (10AM NY | 3PM UK | 7:30PM India) for Business Bloomer Club’s first post-summer live class!
Learn more on Business Bloomer ▶️
Rebuilding Sales by State on “Purple” WooCommerce Block Theme
sales·by·state has run on a theme I built from scratch via WordPress Studio since the start. Every header change, every section, was a quick prompt inside Studio’s UI.
Today we moved the site to Purple, WooCommerce’s own block theme. Purple, Woo’s first official block theme, is ready for beta testing, so I thought this was the perfect way to give it a go and send them some feedback as well!
Here’s what it took to make the Purple theme actually look like us, and what changed.
Learn more on Sales by State blog ▶️
Call for testing: Purple, a WooCommerce block theme
WooCommerce has spent the last few years investing heavily in the block editing experience for merchants and developers. The only thing missing was an official block theme we could recommend, built specifically for Woo.
Purple, our first official block theme, is back and ready for beta testing. For now, you can access Purple directly on GitHub or view a preview site. After this initial round of testing and feedback, Purple will be made available in the WordPress Theme Directory and the WooCommerce Marketplace for easier automatic updates.
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores. Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business. Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees based around the world.
WANotifier for WooCommerce: help your WooCommerce clients drive more revenue by sending order notifications, abandoned cart recovery alerts and promotional marketing campaigns on WhatsApp, powered by the official WhatsApp Business API.
Get a free Google Ads audit for your WooCommerce store from Wolf+Bear Agency, the team behind Pixel Manager for WooCommerce, trusted by 50,000+ daily users. We help established WooCommerce stores improve Google Ads performance and profitability by optimizing structure, tracking, and campaign logic—not by increasing ad spend, but by making your existing campaigns work smarter.
How to Price Custom Products in WooCommerce: Engraving, Dimensions and Artwork
Shoppers love buying something that feels made for them. You find it in a necklace engraved with a name, or a blind cut to fit a window. The same idea applies to a photo printed on canvas, or even a present that arrives gift wrapped. They’re happy to pay extra for a custom product.
However, WooCommerce gives each product one price, or one price per variation. It has no built-in way to charge for choices on custom products, like engraving, measurements, artwork, or gift wrap. Charging fairly also takes thought, because engraving one initial is a smaller job than engraving a full message.
Learn more on CheckoutWC blog ▶️
WooCommerce Order Bump: Add A One-Click Checkout Upsell
Most store owners hear “order bump” and assume they need a dedicated funnel plugin. If you already use Advanced Coupons Premium, you can build a similar checkout offer with coupon features you may already have.
A WooCommerce order bump can help increase average order value by offering a small, related add-on to someone who has already decided to buy. The key is making the offer easy to understand and showing it only when it makes sense.
Learn more on Advanced Coupons blog ▶️
How CartRules Sells Plugins With Kestrel’s License Manager + Constellation
CartRules is the newest thing I’m building: a spin-off of Business Bloomer focused entirely on one niche: WooCommerce… cart rules (you saw it coming!).
Being brand new, every decision about how it runs is still being made from scratch, including how the premium plugins get delivered and get sold. For CartRules One in Cart PRO, and every plugin that follows it, I needed a stack that solved both.
Learn more on CartRules blog ▶️
Our WooCommerce Products
- Business Bloomer Club: a private community for WooCommerce freelancers, agencies, plugin developers, and store owners who want direct access to expert support, live classes, feedback, and honest business conversations.
- WooWeekly newsletter: a weekly digest of WooCommerce news, tutorials, product ideas, business lessons, and industry insights delivered to thousands of WooCommerce professionals.
- WooCommerce mini plugins: small, focused plugins that solve one specific WooCommerce problem without the bloat. Install, activate, and move on with your day.
- Checkout Summit: an in-person event dedicated to WooCommerce professionals who want practical strategies, real-world lessons, and fresh ideas from people actively building products and businesses.
- Save the Plugin: a 30-day sprint for premium WooCommerce plugin founders who are watching their install numbers flatline. Join, do the work, get your money back
- Cart Rules: cart-level rules for WooCommerce, block combos, cap quantities, restrict what ships together. Set it once and stop policing carts by hand.
- Sales by State: sales reports broken down by state, built to work across ecommerce platforms, not locked to WooCommerce. See where your customers actually are, without digging through CSV exports.
- Ecommerce And Beyond: my book on ecommerce marketing. It features a practical 9-step framework to attract the right traffic, turn visitors into buyers, and grow revenue without getting lost in technical jargon.
CheckoutWC replaces your WooCommerce checkout page with a Shopify style checkout. It’s clean, mobile-first, conversion‑optimized and built with performance and extensibility in mind. Proven to reduce cart abandonment and keep you in full control of your code! Free to install, plus 20% off CheckoutWC Pro for WooWeekly readers with code BLOOMER
SEOPress PRO is the SEO plugin agencies white label on client stores. Build product titles and meta descriptions from price, SKU, category and tag variables, then apply them across 5,000 products in one save. Product schema, redirects, 404 monitoring and GA4 ecommerce events included. One license, unlimited client sites, $149/year.
AltTextLab generates accurate alt text for your entire WooCommerce catalog in one bulk run, then automatically for every new product image you upload. It reads your actual product data to describe each image accurately and pulls focus keywords from Yoast SEO, Rank Math, and other SEO plugins. Better alt text means better accessibility and stronger image SEO, without the hours of manual writing. Install in minutes, run it once, and keep every store you build covered. Free plan available.
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Advanced Shipping Rates for WooCommerce is the most flexible all-in-one shipping table rate plugin. With 38 combinable conditions, you can easily set precise shipping costs—from the simplest to the most complex cases. It gives you code-like power with 15 special actions, a packing algorithm, product grouping, and ranges based on 7 distinct criteria. It comes with 60 ready-to-use examples, multilingual and multi-currency support, and a built-in logging system. Get a 20% discount with coupon code BBLOOMER
Wholesale for WooCommerce is the first complete AI-powered B2B+B2C wholesale solution that sets up your B2B store instantly. It helps B2B store owners automate wholesale pricing, buyer roles, quotes, product tables, registrations, and bulk ordering from one place. Use simple AI prompts to manage supported B2B tasks faster, while buyers enjoy role-based pricing, faster product discovery, and smoother quote-to-order workflows. Build a smarter WooCommerce wholesale store without stitching together multiple plugins.
The EU right of withdrawal, handled inside WooCommerce, free. Rooster One is one unified platform: it measures once, every function reads the same backbone, and decisions rest on numbers that agree by design, replacing dozens of plugins along the way. Speed nothing bolted together can match, and a shop that is a pleasure to run. Pro gives hours back every day and sharpens every decision. From a team doing ecommerce since 1995.
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Enjoy the rest of the week and see you next Wednesday!
