Happy Wednesday!
I’m just back from five completely laptop-free days at a five-star resort. My bank account is definitely a little lighter, but the break was badly needed. I’m hoping the extra energy will show over the coming weeks as I slowly get back into work mode.
The weather is finally back to normal too, so I’m looking forward to making the most of August at the beach. We’ve got a couple of birthday parties for my son coming up, and I’m still toying with the idea of dusting off the SUP board one of these mornings. Summer is flying by, and I’d like to enjoy it before September inevitably creeps up.
Business-wise, you’ll find some details below, but this week marks a pretty significant milestone for me: the beginning of my MRR/ARR era. For the first time ever, Business Bloomer has an active subscription. It’s a strange feeling after so many years of one-off purchases and lifetime deals. I’m still figuring out what it means in practice—churn and failed payments aren’t exactly the parts of the job I dream about—but the new subscription platform I’m on should make that side of things much easier. It’s a new chapter, and I’m excited to see where it leads.
Where Are the People Building for WooCommerce?
If you’re building for WooCommerce (you run a plugin company, agency, SaaS, hosting, ecommerce, consultancy), I’d like to ask you: how do people discover your Woo business today?
A few years ago, the answer was probably Google Search. Today, I’m not so sure; the way we discover products, services, and people has changed, and I don’t think our ecosystem has fully adapted.
The more I think about it, the more I feel that many great WooCommerce-related businesses don’t have a product problem.
Read my full piece on Business Bloomer blog ▶️
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How to Get More WooCommerce Product Reviews Without Annoying Customers
Most customers do not return to a product page by themselves. They finish the purchase, use the product, and continue with their day.
Reviewbird automatic review requests connect the timing, email, review form, reminder, and stop rules to each WooCommerce order.
Learn more on Reviewbird blog ▶️
WooCommerce: Why Multilingual Product Imports Break at Scale
The first time I imported a few thousand WooCommerce products into a WPML store, the import finished clean: progress bar at 100%, no errors.
But then I opened WPML’s Taxonomy Translation dashboard and everything was on fire. Translated products pointed at the wrong originals. Whole category trees existed in one language and simply weren’t there in the next. The counts never matched between languages, and nothing in any log said why.
Learn more on Business Bloomer blog ▶️
WooCommerce is the foundation of our entire ecosystem
We just kicked off a large effort, and I want to post about it here because you’re going to see it happen in the open. For the next 3 months, most of our product and engineering teams will focus exclusively on the WooCommerce core plugin, the software at the center of every Woo store.
When we started this push, the WooCommerce repository on GitHub had over 2,300 open issues and 500 open pull requests. Some are bugs, some are enhancement ideas. Most came directly from merchants, developers, and agencies who took the time to write up what they were seeing.
Learn more on WooCommerce blog ▶️
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores. Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business. Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees based around the world.
Reviewbird helps WooCommerce stores collect more reviews and put them to work. Start with bulk review requests to past customers, then automate requests for every new order. Collect photo and video reviews that give shoppers real social proof. Make every review searchable, sortable, and filterable, so shoppers can find what matters most. Display your best reviews with beautiful, lightning-fast widgets that will never slow down your store. Plans start at $9/mo. Try free for 30 days.
Get a free Google Ads audit for your WooCommerce store from Wolf+Bear Agency, the team behind Pixel Manager for WooCommerce, trusted by 50,000+ daily users. We help established WooCommerce stores improve Google Ads performance and profitability by optimizing structure, tracking, and campaign logic—not by increasing ad spend, but by making your existing campaigns work smarter.
WooCommerce Conditional Fields: How to Add Them to Your Store
Conditional fields let you show or hide form fields in your store based on what a customer selects. This is important for giving them a smooth shopping experience, where they select options before completing a purchase. For example, the product and checkout pages.
If you’re trying to add conditional fields to your store, you’ve probably run into the problem that WooCommerce doesn’t support them by default. We’re here to help.
Learn more on Studio Wombat blog ▶️
Turn your Free Shipping Bar into a WooCommerce Rewards Bar
Most WooCommerce stores already use one version of this trick: show shoppers how close they are to free shipping, and they add another item to reach it. It works – but a single free shipping goal only takes you so far.
The CheckoutWC rewards bar takes that idea further. Instead of one finish line, you can stack up to three spend-to-unlock tiers in a single progress bar – free shipping, an automatic free gift, and your own custom reward – so customers always have a reason to add one more thing to the cart. It is one of the most direct ways to lift your average order value without discounting a single product.
Learn more on CheckoutWC blog ▶️
Our WooCommerce Products
- Business Bloomer Club: a private community for WooCommerce freelancers, agencies, plugin developers, and store owners who want direct access to expert support, live classes, feedback, and honest business conversations.
- WooWeekly newsletter: a weekly digest of WooCommerce news, tutorials, product ideas, business lessons, and industry insights delivered to thousands of WooCommerce professionals.
- WooCommerce mini plugins: small, focused plugins that solve one specific WooCommerce problem without the bloat. Install, activate, and move on with your day.
- Checkout Summit: an in-person event dedicated to WooCommerce professionals who want practical strategies, real-world lessons, and fresh ideas from people actively building products and businesses.
- Ecommerce And Beyond: my book on ecommerce marketing. It features a practical 9-step framework to attract the right traffic, turn visitors into buyers, and grow revenue without getting lost in technical jargon.
CheckoutWC replaces your WooCommerce checkout page with a Shopify style checkout. It’s clean, mobile-first, conversion‑optimized and built with performance and extensibility in mind. Proven to reduce cart abandonment and keep you in full control of your code! Free to install, plus 20% off CheckoutWC Pro for WooWeekly readers with code BLOOMER
Advanced Shipping Rates for WooCommerce is the most flexible all-in-one shipping table rate plugin. With 38 combinable conditions, you can easily set precise shipping costs—from the simplest to the most complex cases. It gives you code-like power with 15 special actions, a packing algorithm, product grouping, and ranges based on 7 distinct criteria. It comes with 60 ready-to-use examples, multilingual and multi-currency support, and a built-in logging system. Get a 20% discount with coupon code BBLOOMER
RelyWP offers powerful WordPress and WooCommerce plugins that help stores boost sales and conversions, including “Coupon Affiliates for WooCommerce”, “Simple Points and Rewards for WooCommerce”, “Tax Exemption for WooCommerce”, and more. Get 27% off all plugins with code: WOOWEEKLY
Stop stitching together five plugins to run B2B on WooCommerce. WholesaleWP is the complete wholesale and B2B plugin—157+ features in one place, with an admin rebuilt from scratch. Tiered pricing, RFQ, Trade Credit, B2B CRM, sub-accounts, and free $149 onboarding included. 50% off your first year, or grab a lifetime deal while founder spots last. See WholesaleWP →
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Enjoy the rest of the week and see you next Wednesday!
