WooWeekly #610: Customer Support, AI Assistant, WooCommerce Performance

Happy Wednesday!

I haven’t slept much lately because a couple of days ago my kid managed to fall while… sitting down. Yes, parenting really is full of surprises. The emergency rooms around here aren’t exactly the kind of place that makes you want to rush there unless you absolutely have to, so we ended up trying to deal with it ourselves. Whether that was a brilliant decision or a terrible one, I’ll leave that for another day.

On the business side, my build-in-public efforts have basically tripled lately. Several new brands, new websites, new domains, and a lot of AI experiments are all happening at once. It’s fun, and I’m enjoying the creative side of it, but it’s also pretty exhausting when everything lives in your head at the same time. I’m hoping to slow things down a little over the next few days and actually give myself some space to think. If you want to follow along, Twitter is probably the easiest place, or you can hang out in the Business Bloomer Club Slack where a lot of this is happening in real time.

Is WooCommerce Customer Support Still Just Email?

After 14 years working with WooCommerce, and after logging into hundreds of stores for different reasons, I’ve noticed one thing that seems to be incredibly common: customer support is usually just… email.

But what happens when the store grows? Suddenly, that innocent little email inbox starts becoming a system you have to manage.

I’m thinking about this myself at the moment. My customers aren’t just plugin customers anymore. I also have members, course students and conference attendees, all asking different questions. So I’m wondering whether email is still the best foundation for customer support, or whether there is a better way to do this.

Read my full piece on Business Bloomer blog ▶️

Create an AI assistant for your store today

Getting your store ready for shoppers to discover via AI boils down to a few key areas: keep your product data clean and current, write content that answers the questions shoppers actually ask, and set up connections so agents can find and buy your products.

AI can do so much more for merchants than just writing product descriptions. Point the same assistant your shoppers use at your real store data, and it can review last week’s sales, draft replies to customers, and plan your next promotion — all in your voice. Not only does this help customers discover your store, but it actually frees you up to run it.

Learn more on WooCommerce blog ▶️

Order Follow-up Email Template: A new way to request reviews

Sending emails is easy. Getting customers to see the emails you send is increasingly hard. Everyone is fighting for their share of the attention economy and email clients like Gmail are working overtime to curate inboxes. And the decision about which emails end up in the “promotions” tab or in the inbox is pretty much arbitrary.

Learn more on Reviewbird blog ▶️

WooCommerce 11.0.1 is available now

WooCommerce 11.0.1 has been released with targeted fixes for security, WordPress 7.1 compatibility, Store API behavior, analytics validation, and logging performance.

Learn more on Woo Dev blog ▶️

7 Ways to Make WooCommerce More Performant

Most people talk about WooCommerce performance as if it only means speed. Load time, Core Web Vitals, time to first byte, and page speed scores all matter, but they are only one part of the picture.

A WooCommerce store can load quickly and still confuse customers, create friction at checkout, fail to recover abandoned carts, and become painful to maintain.

In this video, I walk through seven ways to improve WooCommerce performance by looking at the full system: technical performance, product page clarity, checkout clarity, revenue performance, lifecycle communication, and operational maintainability.

Learn more on Remkus de Vries YouTube channel ▶️

Introducing CartCue Pro: WooCommerce Sales Automation That Runs on Autopilot

Carts get abandoned at 2 a.m. Payments fail silently. First-time buyers never hear from you again. Subscriptions lapse without a single follow-up. Every one of those moments is recoverable revenue, but only if something is watching for it and acting the instant it happens.

That “something” is CartCue. You set it up once, and it works the room while you focus on the parts of the business only you can do.

Learn more on User Elements blog ▶️

Our WooCommerce Products

  • Business Bloomer Club: a private community for WooCommerce freelancers, agencies, plugin developers, and store owners who want direct access to expert support, live classes, feedback, and honest business conversations.
  • WooWeekly newsletter: a weekly digest of WooCommerce news, tutorials, product ideas, business lessons, and industry insights delivered to thousands of WooCommerce professionals.
  • WooCommerce mini plugins: small, focused plugins that solve one specific WooCommerce problem without the bloat. Install, activate, and move on with your day.
  • Checkout Summit: an in-person event dedicated to WooCommerce professionals who want practical strategies, real-world lessons, and fresh ideas from people actively building products and businesses.
  • Ecommerce And Beyond: my book on ecommerce marketing. It features a practical 9-step framework to attract the right traffic, turn visitors into buyers, and grow revenue without getting lost in technical jargon.

Well, congratulations for reading this far! There are many ways you can support WooWeekly:

Enjoy the rest of the week and see you next Wednesday!

Author

  • Rodolfo Melogli

    Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.

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