Happy Wednesday!
Our beachhouse has been a bit of a mess lately. We had a new door installed, old stuff to throw away, walls to fix, some painting to do… you name it. Definitely not the kind of things you want to deal with during summer, so my advice is: do these jobs before the season starts! Of course, sometimes life has other plans and there was no real choice. At least we’re getting there, slowly.
Business-wise, today was a very interesting day. I had three calls, and each one was completely different: one about a partnership, one about a sponsorship, and one about a potential joint venture. Lots is happening behind the scenes at Business Bloomer HQ, and I’m honestly happy I managed to dedicate a full day to this. Of course, nothing went exactly as planned—I forgot my office keys at home, my earbuds stopped working, I couldn’t find a decent coworking space, and eventually ended up working from a loud Italian café. You know, the usual. But somehow it all worked out. This is only the third day this summer where I actually worked away from the beach house… and something tells me that might be a sign!
AI Can Build WooCommerce Plugins, But Not a Business
After resisting AI for longer than most people, I finally gave in and used it to ship the latest release of one of my WooCommerce plugins.
I wasn’t trying to prove a point to myself… I simply wanted to find out whether AI could help me build new features, improve existing code, and get a release out faster without getting in the way.
But once the release was live, I was reminded of something that every plugin author eventually learns.
Read my full piece on Business Bloomer blog ▶️
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WooCommerce 11.0 Release Notes
WooCommerce 11.0 has been released. Over at the WooCommerce blog, Woo Artistic Director Beau Lebens wrote about our focus on cleaning up the GitHub backlog. With 551 PRs, this is one of the largest WooCommerce releases in recent history. I recommend reading that post. As an open source project, we’re grateful to everyone who contributes, from submitting pull requests to opening new issues.
What’s the value of DataViews and who is it for?
A few weeks ago we shared a proof of concept: WooCommerce’s All Products screen, rebuilt on DataViews and DataForms, the primitives that now ship in WordPress core. That post was about the what. Richer filtering, inline variations, better quick and bulk editing. This one is about the why: what these primitives are really for, who they help, and what it would take to build on them.
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores. Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business. Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees based around the world.
Reviewbird helps WooCommerce stores collect more reviews and put them to work. Start with bulk review requests to past customers, then automate requests for every new order. Collect photo and video reviews that give shoppers real social proof. Make every review searchable, sortable, and filterable, so shoppers can find what matters most. Display your best reviews with beautiful, lightning-fast widgets that will never slow down your store. Plans start at $9/mo. Try free for 30 days.
Get a free Google Ads audit for your WooCommerce store from Wolf+Bear Agency, the team behind Pixel Manager for WooCommerce, trusted by 50,000+ daily users. We help established WooCommerce stores improve Google Ads performance and profitability by optimizing structure, tracking, and campaign logic—not by increasing ad spend, but by making your existing campaigns work smarter.
Introducing Reviewbird MCP: Work With Product Reviews From Your AI Client
Product reviews contain answers to some of the most important questions about your store. The problem is that finding those answers often means reading reviews one at a time, building a spreadsheet, or copying feedback into another tool.
Today we released a new feature to help with that. Reviewbird MCP closes the gap between the tools you’re already using and your product reviews. It gives your AI client controlled access to your Reviewbird data, so you can ask questions in plain language, compare review trends, find recurring product problems, and draft replies without exporting a CSV file.
Learn more on Reviewbird blog ▶️
You can now sign into the WooCommerce app with one scan
Logging into the WooCommerce app once meant typing your store URL on a phone keyboard and navigating a credential screen that split logins between WordPress.com and WordPress.org. We knew it could be frustrating — especially on mobile devices. That’s why we’ve modernized our login experience to make it faster and easier for merchants to get into their accounts.
Learn more on WooCommerce blog ▶️
Our WooCommerce Products
- Business Bloomer Club: a private community for WooCommerce freelancers, agencies, plugin developers, and store owners who want direct access to expert support, live classes, feedback, and honest business conversations.
- WooWeekly newsletter: a weekly digest of WooCommerce news, tutorials, product ideas, business lessons, and industry insights delivered to thousands of WooCommerce professionals.
- WooCommerce mini plugins: small, focused plugins that solve one specific WooCommerce problem without the bloat. Install, activate, and move on with your day.
- Checkout Summit: an in-person event dedicated to WooCommerce professionals who want practical strategies, real-world lessons, and fresh ideas from people actively building products and businesses.
- Ecommerce And Beyond: my book on ecommerce marketing. It features a practical 9-step framework to attract the right traffic, turn visitors into buyers, and grow revenue without getting lost in technical jargon.
CheckoutWC replaces your WooCommerce checkout page with a Shopify style checkout. It’s clean, mobile-first, conversion‑optimized and built with performance and extensibility in mind. Proven to reduce cart abandonment and keep you in full control of your code! Free to install, plus 20% off CheckoutWC Pro for WooWeekly readers with code BLOOMER
Advanced Shipping Rates for WooCommerce is the most flexible all-in-one shipping table rate plugin. With 38 combinable conditions, you can easily set precise shipping costs—from the simplest to the most complex cases. It gives you code-like power with 15 special actions, a packing algorithm, product grouping, and ranges based on 7 distinct criteria. It comes with 60 ready-to-use examples, multilingual and multi-currency support, and a built-in logging system. Get a 20% discount with coupon code BBLOOMER
Wholesale for WooCommerce is the first complete AI-powered B2B+B2C wholesale solution that sets up your B2B store instantly. It helps B2B store owners automate wholesale pricing, buyer roles, quotes, product tables, registrations, and bulk ordering from one place. Use simple AI prompts to manage supported B2B tasks faster, while buyers enjoy role-based pricing, faster product discovery, and smoother quote-to-order workflows. Build a smarter WooCommerce wholesale store without stitching together multiple plugins.
The EU right of withdrawal, handled inside WooCommerce, free. Rooster One is one unified platform: it measures once, every function reads the same backbone, and decisions rest on numbers that agree by design, replacing dozens of plugins along the way. Speed nothing bolted together can match, and a shop that is a pleasure to run. Pro gives hours back every day and sharpens every decision. From a team doing ecommerce since 1995.
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Stop stitching together five plugins to run B2B on WooCommerce. WholesaleWP is the complete wholesale and B2B plugin—157+ features in one place, with an admin rebuilt from scratch. Tiered pricing, RFQ, Trade Credit, B2B CRM, sub-accounts, and free $149 onboarding included. 50% off your first year, or grab a lifetime deal while founder spots last. See WholesaleWP →
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Enjoy the rest of the week and see you next Wednesday!
