Happy Wednesday!
This week is very much about summer mode. I still haven’t walked into my summer office yet—that small apartment in town where my desk is—and that probably says a lot. Maybe I’m not fully settled yet, or maybe I just haven’t switched into work mode properly. Either way, until I actually get in the car, drive those 5 km, and open that door, I can’t really claim to have been productive. Let’s see if next week I manage to make that “big step” and properly get going again; the summer to-do list is definitely not short.
On the business side, there’s not a huge amount to report, except that I’ve started the very early planning for Checkout Summit 2027 (yes, the waitlist is already live). And perhaps more importantly, we now have a team of three working on it, which should make everything smoother compared to doing it solo! In this way, I hope to confirm the good things, improve the weaker parts, and shape 2027 into something even better than what I’ve built so far 🙂
This long-term planning is also what’s been influencing something else I’ve been thinking about this week. When look at what actually deserves attention going forward, you inevitably end up questioning things you’ve built in the past too: I’m trying to figure out whether it still makes sense to keep my affiliate content on Business Bloomer at all—or whether it’s time to let it go completely.
Should I Remove 375 WooCommerce Plugin Affiliate Links?
Over the last couple of years I’ve lost roughly 75% of my organic traffic, and my affiliate articles have been hit the hardest (same applies to my code snippets to be honest!).
As a result, affiliate income has dropped to the point where the extra bookkeeping, invoicing, and administration are barely worth the effort. What once helped me pay for a third of my house now brings in little more than pocket money.
So, what should I do with all that content?
Read my full piece on Business Bloomer blog ▶️
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Why WooCommerce Loves Its Competitors
The recording of my talk at WCEU 2026 is now available!
Every time a new WordPress ecommerce plugin launches, the rumour mill predicts doom for WooCommerce. But the truth is the opposite: WooCommerce thrives when the ecosystem grows.
Embracing diversity and collaboration makes WooCommerce stronger.
WooCommerce SEO after AI
In this session from Checkout Summit 2026, Rémi Corson shares what WooCommerce store owners and developers need to know as AI reshapes the future of search.
After more than a decade at Automattic working across WooCommerce core, support, and product development, Rémi brings a practical perspective on what actually matters when it comes to SEO, performance, and scalability.
Product Object Caching Enabled by Default for New Stores in WooCommerce 11.0
WooCommerce 11.0 enables product object caching by default for new store installations. Existing stores are not affected and will continue to run with their current configuration.
Variable products load roughly 9–12% faster on product pages, and bundle products process 6–12% faster during checkout.
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How To Build A Hyperlocal Marketplace on WooCommerce (A Guide)
Local businesses just struggle to compete online because they don’t have a shared digital storefront. They’re spread across individual websites, social media pages, and word of mouth. That gap is exactly what a hyperlocal marketplace WooCommerce is designed to fill.
Instead of competing with Amazon on selection and shipping speed, you compete on proximity, community, and trust. You connect the bakery down the street, the artisan two blocks over, and the farm stand at the Saturday market into one browsable, orderable platform.
Learn more on WC Vendors blog ▶️
Marketing WooCommerce as a Community: Our Real Strengths
Hosts Katie Keith and James Kemp have a conversation with Tamara Niesen, Chief Marketing Officer at Woo about the strategies for clarifying WooCommerce’s message, overcoming barriers to adoption, and sharing real-world success stories. Together they focus on building a more unified and authentic message that helps WooCommerce stand out in the crowded online commerce landscape.
Learn more on Do the Woo blog ▶️
Our WooCommerce Products
- Business Bloomer Club: a private community for WooCommerce freelancers, agencies, plugin developers, and store owners who want direct access to expert support, live classes, feedback, and honest business conversations.
- WooWeekly newsletter: a weekly digest of WooCommerce news, tutorials, product ideas, business lessons, and industry insights delivered to thousands of WooCommerce professionals.
- WooCommerce mini plugins: small, focused plugins that solve one specific WooCommerce problem without the bloat. Install, activate, and move on with your day.
- Checkout Summit: an in-person event dedicated to WooCommerce professionals who want practical strategies, real-world lessons, and fresh ideas from people actively building products and businesses.
- Ecommerce And Beyond: my book on ecommerce marketing. It features a practical 9-step framework to attract the right traffic, turn visitors into buyers, and grow revenue without getting lost in technical jargon.
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Enjoy the rest of the week and see you next Wednesday!
