Happy Wednesday!
I’m writing this with a cold and very little sleep, so please excuse any mess or typos this week. Apparently I’ve also decided that everything here still needs to be done manually for now… although that may change sooner rather than later!
Business-wise, there’s a lot happening. Registration for Save The Plugin closes today, so if you’ve been following that project, this is the last chance to get involved. I’ve also been working on overhauling a few premium and free plugins, even though, as many say, apparently WP plugins are dead. But the biggest news is that I’ve just opened early bird ticket sales for Checkout Summit 2027. Yes, I am we are doing it again!
Checkout Summit 2026: The Numbers, the Mistakes, and Why I’m Doing It Again in 2027
In June 2025 I started googling seaside venues near Palermo.
A small spreadsheet, a very optimistic (!) business plan, and the idea that WooCommerce developers deserved a conference that felt like ours.
A few months later I was sweating through a 42°C venue tour, wondering if I’d survive long enough to actually run it!
I hadn’t organized an international conference before, so most of what happened between that Google search and opening day was figured out as I went, in public, often on the fly…
Read my full piece on Checkout Summit blog ▶️
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WooCommerce Product Descriptions Need Blocks. I Fixed It!
A few days ago I went live with James Kemp, Core Product Manager for WooCommerce, to walk through how a real WooCommerce pull request goes from idea to merge.
And yes, I walked away with some homework!
So I made myself a promise: when something important is broken, I open a PR instead of writing yet another workaround. Especially now that it’s “affordable” in terms of time-to-first-pull-request 🙂
First on my list was the thing that bugs me every single time I edit a product: in 2026, WooCommerce product descriptions still can’t use the block editor.
Learn more on Business Bloomer blog ▶️
The Experimental WooCommerce Dual API is now a plugin
WooCommerce 10.9 introduced an experimental WooCommerce Dual API: a code-first architecture that generates GraphQL endpoints from PHP classes. In WooCommerce 11.2 we are removing this experimental dual API engine from WooCommerce core and instead offering it as a dedicated plugin.
Moving the dual API engine to a separate plugin allows us to iterate in a more flexible way on its development, since we’ll be able to offer updates without being tied to specific WooCommerce core releases. This feature was always gated behind a feature flag, so this change only affects developers who opted into it and extended it.
How to Set Up WooCommerce and Google Ads Conversion Tracking in 5 Minutes
Running Google Ads for your WooCommerce store is only a fraction of the job. You also need to know which ad clicks result in purchases so you can measure campaign performance and make better decisions about where your advertising budget goes.
That’s where conversion tracking comes in.
Setting it up manually can involve Google Ads tags, ecommerce events, Google Analytics, Google Tag Manager, and other technical configuration. For store owners who don’t want to manage tracking code themselves, that can quickly become complicated.
The good news is that you don’t have to build everything from scratch. Pixel Manager for WooCommerce can handle the core setup for you, with a free version available.
Learn more on SweetCode blog ▶️
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores. Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business. Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees based around the world.
WANotifier for WooCommerce: help your WooCommerce clients drive more revenue by sending order notifications, abandoned cart recovery alerts and promotional marketing campaigns on WhatsApp, powered by the official WhatsApp Business API.
Get a free Google Ads audit for your WooCommerce store from Wolf+Bear Agency, the team behind Pixel Manager for WooCommerce, trusted by 50,000+ daily users. We help established WooCommerce stores improve Google Ads performance and profitability by optimizing structure, tracking, and campaign logic—not by increasing ad spend, but by making your existing campaigns work smarter.
Search & Filter Pro Review: WooCommerce Performance Test
When it comes to searching and filtering products in WooCommerce, the core plugin ships with the basics: a price filter, an attribute filter, and a product categories widget, among a few others. For small stores with twenty products and two categories, that’s enough. Add more products, though, and it stops being useful.
Shoppers can’t narrow a 1,000-product catalog with a single dropdown. The default widgets don’t communicate in a way that resembles modern faceted search.
This Search & Filter Pro review covers what’s in the free version, what Pro adds, and how the plugin holds up on a test store with 1,000 products using our Shoptimizer WooCommerce theme.
Learn more on CommerceGurus blog ▶️
Black Friday Has Changed. Has Your WooCommerce Strategy?
In this episode of Do the Woo, hosts James Kemp (Woo) and Katie Keith (Barn2) are joined by Chris Badgett, Co-Founder and CEO of LifterLMS, to talk about how WooCommerce store owners can plan for Black Friday.
Chris runs his own WooCommerce store at LifterLMS and has planned Black Friday sales for years. Katie and James have each been through plenty of Black Fridays themselves. They will all share their experiences on how to put together a Black Friday strategy, how Black Friday has changed over the years, which plugins can help you run your sale, and which marketing channels actually deliver results.
Learn more on Do The Woo podcast ▶️
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- WooCommerce mini plugins: small, focused plugins that solve one specific WooCommerce problem without the bloat. Install, activate, and move on with your day.
- Checkout Summit: an in-person event dedicated to WooCommerce professionals who want practical strategies, real-world lessons, and fresh ideas from people actively building products and businesses.
- Save the Plugin: a 30-day sprint for premium WooCommerce plugin founders who are watching their install numbers flatline. Join, do the work, get your money back
- Cart Rules: cart-level rules for WooCommerce, block combos, cap quantities, restrict what ships together. Set it once and stop policing carts by hand.
- Sales by State: sales reports broken down by state, built to work across ecommerce platforms, not locked to WooCommerce. See where your customers actually are, without digging through CSV exports.
- Ecommerce And Beyond: my book on ecommerce marketing. It features a practical 9-step framework to attract the right traffic, turn visitors into buyers, and grow revenue without getting lost in technical jargon.
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SEOPress PRO is the SEO plugin agencies white label on client stores. Build product titles and meta descriptions from price, SKU, category and tag variables, then apply them across 5,000 products in one save. Product schema, redirects, 404 monitoring and GA4 ecommerce events included. One license, unlimited client sites, $149/year.
AltTextLab generates accurate alt text for your entire WooCommerce catalog in one bulk run, then automatically for every new product image you upload. It reads your actual product data to describe each image accurately and pulls focus keywords from Yoast SEO, Rank Math, and other SEO plugins. Better alt text means better accessibility and stronger image SEO, without the hours of manual writing. Install in minutes, run it once, and keep every store you build covered. Free plan available.
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Advanced Shipping Rates for WooCommerce is the most flexible all-in-one shipping table rate plugin. With 38 combinable conditions, you can easily set precise shipping costs—from the simplest to the most complex cases. It gives you code-like power with 15 special actions, a packing algorithm, product grouping, and ranges based on 7 distinct criteria. It comes with 60 ready-to-use examples, multilingual and multi-currency support, and a built-in logging system. Get a 20% discount with coupon code BBLOOMER
Wholesale for WooCommerce is the first complete AI-powered B2B+B2C wholesale solution that sets up your B2B store instantly. It helps B2B store owners automate wholesale pricing, buyer roles, quotes, product tables, registrations, and bulk ordering from one place. Use simple AI prompts to manage supported B2B tasks faster, while buyers enjoy role-based pricing, faster product discovery, and smoother quote-to-order workflows. Build a smarter WooCommerce wholesale store without stitching together multiple plugins.
The EU right of withdrawal, handled inside WooCommerce, free. Rooster One is one unified platform: it measures once, every function reads the same backbone, and decisions rest on numbers that agree by design, replacing dozens of plugins along the way. Speed nothing bolted together can match, and a shop that is a pleasure to run. Pro gives hours back every day and sharpens every decision. From a team doing ecommerce since 1995.
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Enjoy the rest of the week and see you next Wednesday!
