WooWeekly #359: Permalinks

Hello there, how you doing?

Welcome back to our WooWeekly appointment – here comes a series of WooCommerce tutorials, expert thoughts and business-related stuff handpicked for you so that you can learn something new!

WooWeekly is put together by Rodolfo Melogli, founder at Business Bloomer, your go-to blog for WooCommerce tips and by David Mainayar, co-founder at PeachPay, the backed-by-WooCommerce 1-click checkout solution. Bios below 🙂

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Otherwise, happy to have you still on board; if you want to spread the word about WooWeekly you can simply tell friends and colleagues to sign up at the new wcwkly.com website.

So, let’s get started.


PeachPay, the 1-click checkout solution for WooCommerce

PeachPay, a WooCommerce-backed company, allows customers to check out with one click. PeachPay adds an “Express checkout” button to your product and cart pages. After clicking the button, there is a simple form that customers only see once. It saves customers’ information so that they never have to fill in their information on your site or any other site using PeachPay again. Install PeachPay in minutes and let your customers check out in seconds.

Learn more

Want to sponsor WooWeekly to an audience of 15,000+ active readers? Info on our sponsor slots are available at wcwkly.com/sponsors – we’re now selling slots for November and December 2021

Brand New WooCommerce Content…

WooCommerce: How To Change The Permalink Structure

WooCommerce permalink structure may appear unusual for newcomers. Those /product/ and /product-category/ parts of the URL are well-known distinctive features, but some experts don’t agree that this is the most convenient way to handle permalinks SEO-wise. A popular thought is to always keep URL structure as simple as possible and remove any unnecessary parts of it. You don’t have to take the word of those experts or me since the official guideline from Google suggest to avoid lengthy URLs with unnecessary parameters. If you agree with such statements, it would be helpful to understand how to redesign the permalink structure in WooCommerce. So read ahead to find out about that: https://www.businessbloomer.com/woocommerce-how-to-change-permalinks/

WooCommerce: Show SKU @ Cart, Checkout, Order & Emails

(Fully revised article) When SKU matters to the end user, displaying it in the Cart page, Checkout page, Thank you page, My Account View Order page and Order Emails under the item name is a must. Ideal for B2B businesses and international brands, this simple customization can help you learn how to add any sort of content under the Cart/Checkout/Order item names. Simply use the same hook and try “getting” something different than SKU with this guide. Enjoy: https://www.businessbloomer.com/woocommerce-show-sku-cart-page/

WordPress: Growing Your Plugin (Part 1: Website + SEO)

If you build it, they may come – but not in as great a number as they would otherwise. I have seen WordPress developers reach as many as 10,000 active installations without spending a single minute on dime marketing. However, on every occasion that I hear such a story, I pause to wonder: how big would this theme or plugin be if the developer behind it thought about distribution? The good news is that the best themes and plugins can win, even if their developers are unknown and resource-constrained. But it all begins by bringing the horse to water. After that, if the product is good enough, the horse will drink. If it does not drink, there is more development to do: https://www.businessbloomer.com/wordpress-growing-plugin-website-seo/

Can’t do this alone

It may sound like the name of a song. Or it could be some new mom / new dad rant (*facepalm*) when they don’t know why their newborn is crying… But no, it’s not that. Simply, I cannot do business development on my own. I need a partner – partners, actually. Also, I need someone who can hold me accountable. So, I need some help. And today I’m going to reveal who I’m working with to get stuff done – faster and better: https://rodolfomelogli.com/cant-do-this-alone/

WooCommerce: Top 7 Points and Rewards Plugins

While acquiring new customers is essential for every business, nothing can beat customer retention. Knowing your brand and having tried your products and services, existing customers are much more likely to buy from you after a positive experience. One way to create a memorable experience for customers and nurture and retain them is to start a points and rewards system. To make things simple for you, we’ve done the legwork and compiled a list of the best WooCommerce points and rewards plugins that can help you increase sales and customer engagement. Let’s explore them: https://www.businessbloomer.com/woocommerce-points-rewards-plugins/


Shoptimizer is a FAST WooCommerce theme that comes with a ton of features all designed to help you convert more visitors into customers. It’s built for speed and conversions and is based upon real eCommerce research we’ve validated to generate millions of dollars on some of the biggest WooCommerce stores in the world. It includes the CommerceKit plugin which takes WooCommerce to the next level, with ajax search, order bumps, and much more. Grab a copy today for only $49!

Over 80,000+ store owners actively use Woosuite plugins for WooCommerce to enhance their user experience and increase the average order value. Some of their popular plugins include Wholesale Suite for WooCommerce, Dynamic pricing, Variation Swatches, and much more.

Built for WooCommerce, Metorik gives your store eCommerce superpowers. Add your store in just a few clicks and get real-time sales reports, infinite segmentation, product & category sales, customer insights, exporting, costs & profit tracking, MRR and retention reports for WooCommerce Subscriptions, and 100s of other features. Metorik also includes an email automation and abandoned cart email tool that makes emailing your customers a breeze. Even Rodolfo is using it to send this email! 😍

We are AG creates WooCommerce plugins that offer payment processing solutions for WooCommerce store owners. We then ensure these solutions work well for you, both now and in the future with prompt updates and support where necessary.

Want to join these sponsors and advertise in front of an audience of 15,000+ active readers? Read more at wcwkly.com/sponsors

David’s WooCommerce Highlights of the Week…

Here are a few notes written by David of PeachPay, WooWeekly co-author:

  1. WooCommerce is Ten Years Old: Our favorite eCommerce platform is now a decade old. Double digits! Look out for our Business Bloomer piece on WooCommerce’s most important milestones in October. 
  2. WordCamp US is Coming: It’s just a couple days away (takes place October 1st). But no need to make any last-minute travel plans; it’s remote. Still holding out on in-person WordCamps (and WooCommerce meet-ups, for that matter)…
  3. The WooCommerce Developer Advocate Life: Hear all about it during Allen’s chat with Bob on the Do the Woo podcast.
  4. Another Acquisition (Who Would Have Guessed?!): It seems like we’re hearing about a new acquisition every other day. Here’s a big one: WooCommerce acquired SomewhereWarm. In case you missed it, we covered the acquisition scene as well as Somewhere Warm’s product recommendation plugin on the Business Bloomer blog. 
  5. A Future for Small WordPress/WooCommerce Businesses? Last week’s issue of Post Status saw David & Dan respond to the concerns voiced by me and Chris Weigman about WordPress and, by extension, WooCommerce (no pun intended). They disagree that the ecosystem’s increasing complexity is fueling the acquisition spree. Instead, they think consolidation is simply an inevitable consequence of acquiescence to the modern web. Everyone seems to agree that managed WordPress hosting is about to get a lot more managed.


WooCommerce: Disable Attribute Select Unless Previous Is Selected (Variable Products)

On the single product page for a variable product, multiple dropdowns display so that users can select their desired attribute choice. In certain cases, you’d want them to follow the exact top-to-bottom attribute order while they’re selecting a specific variation. With that I mean that you want them to select the first attribute first, then the second, then the third… Enjoy: https://www.businessbloomer.com/woocommerce-disable-select-unless-previous-selected-variable/

WordPressopoly: WordPress Acquisitions Are Not a Game Anymore

The WordPress ecosystem, and the unwalled WooCommerce garden contained within it, is experiencing a wave of consolidation, so much so that a webpage dedicated to tracking acquisitions now exists. So, what’s really happening, and why? https://www.businessbloomer.com/wordpressopoly-wordpress-acquisitions/

My million dollar to-do and got-done lists

In a post a couple of weeks ago I wrote my first public to-do list, together with an update regarding what I got done. Anyhow, let’s recap my to-do business development list, and then see what I got done so far. At the end, I will define what I’m working on next week based on the diff: https://rodolfomelogli.com/my-million-dollar-to-do-and-got-done-lists/

What’s the ONE thing that you believe should be added to WooCommerce core?

I started a nice conversation on Twitter, and many WooCommerce developers and store owners posted their opinion. What’s really missing from WooCommerce core? Let me know here:


  • Rodolfo Melogli

    Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.

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  • David Mainayar

    Co-Founder at PeachPay and with a background in economics, David has been obsessed with WooCommerce ever since he discovered its transformational potential for the entrepreneurial underdog. His mission is to help level the playing field for small and medium-sized enterprises as well as independent retailers. David loves travelling to central Europe, reading books by N.N. Taleb, and learning about ancient Roman and Napoleonic history.

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