WooWeekly #577: Email If Coupon Used | Price Matrix | Friction Points

Hello there,

Welcome back to WooWeekly! Every week, I curate tips and tutorials to help you sharpen your WooCommerce skills.

My kid will be at home from Dec 20 until Jan 8—now how am I going to get any work done? Lol, I love the holidays. Thankfully, we’re heading to Rome for the New Year, so at least I’ll keep him busy!

On the business side, I’m catching up with work, partners, and clients after the Black Friday madness, where it felt like everyone disappeared. Thankfully, I always manage to carve out time for Checkout Summit prep. This week it’s all about finalizing the speaker lineup (7 announced, 5 to go), locking in sponsors (2 signed, 4 to go), and enabling the “plus one” tickets so attendees can bring family or friends for the evening events—they won’t have to be on their own the whole time.

Now I just need to find the time to actually get everything done…

Anyhow, here’s your weekly round-up of WooCommerce tips and tricks. Enjoy!

Rodolfo Melogli

WooCommerce Tips, Snippets & Tutorials

Here is a collection of posts to answer your biggest WooCommerce questions. Whether you’re a beginner or an experienced store owner, these resources will help you optimize your WooCommerce store and grow your online business.

WooCommerce: Send Email When a Coupon Is Used

Coupons are often more than just discounts. They can represent affiliate partnerships, internal promotions, manual workflows, or campaigns that need tracking beyond basic WooCommerce reports. Yet, by default, WooCommerce doesn’t notify anyone when a coupon is actually redeemed in an order.
 
This code snippet solves that gap by sending a custom email whenever a specific coupon is used at checkout. You can notify an affiliate that their code was redeemed, alert yourself as the admin for tracking purposes, or inform a store manager that a manual action is required after purchase. The logic is simple, lightweight, and hooks directly into the “order complete” process, so it runs only when it matters.
 
See code snippet on Business Bloomer

When to Use a WooCommerce Price Matrix Instead of Dropdown Menus

When products come with variations, quantities, or wholesale tiers, the way prices are displayed can either build confidence or create hesitation. A layout that feels clear and intuitive helps shoppers understand their options quickly, without second-guessing what they’re about to buy.
 
This post looks at two common approaches in WooCommerce: price matrices and dropdowns. It explains how each one works, where each shines, and why neither is always the right answer. The goal is simple—choose the pricing display that matches your products and your customers, so the buying experience feels faster, clearer, and more natural.
 
Read article on Studio Wombat

How to Reduce Friction Points in Your Ecommerce Checkout

Every lost sale has a familiar story behind it. A customer is ready to buy, card in hand, but something slows them down. A confusing form, an unexpected step, a moment of doubt—and the checkout is abandoned. That’s why checkout friction matters so much. The difference between a smooth path and a bumpy one often decides whether a purchase is completed or forgotten.
 
This post looks at ten common friction points that quietly hurt conversions and shows practical ways to remove them. Before jumping into fixes, though, the article takes a step back to explain why a frictionless checkout isn’t just a “nice to have,” but a direct driver of sales, revenue, and customer trust. If you care about making it easier for customers to say yes, this one’s worth your time.
 
Read article on IconicWP

WooCommerce Live Masterclasses

Our private community of Woo professionals – the Business Bloomer Club – gives members lifetime access to (1) WooCommerce human support, (2) WooCommerce online courses, (3) WooCommerce webinar recordings, and (4) member-only resources. Twice a month, however, we run free live masterclasses open to everyone.

  • Jan/Feb 2026 classes will be scheduled soon

Missed a class? No worries — you can catch up anytime with our growing archive of 25+ recorded sessions packed with WooCommerce insights.

WooCommerce Videos

WooCommerce 10.4: How to Replace wc_enqueue_js()In this video, I walk you through the newly-announced deprecation of wc_enqueue_js() in WooCommerce 10.4. The good news: WooCommerce provided an alternative approach, so I tested the new method live using one of my snippets. [YouTube/Business Bloomer]
The Simplest WooCommerce Black Friday Topbar [Tutorial]
In this tutorial, I show how to add a Black Friday topbar to a WooCommerce website in just a few minutes, without installing any plugins. This is done directly on a live site so you can follow the exact steps and understand how simple the process really is. [YouTube/Business Bloomer]
Bye Bye WooCommerce? My First Look at FluentCart
FluentCart has just landed on the official WordPress plugin repository, and many are wondering — could this be a real WooCommerce alternative? [YouTube/Business Bloomer]
From Storefront to Shoptimizer: Full WooCommerce Theme Migration Walkthrough
After years of running my WooCommerce site on Storefront, I finally decided it was time to step up. In this full 60-minute walkthrough, I take you behind the scenes of my complete WooCommerce theme migration — from Storefront to Shoptimizer. [YouTube/Business Bloomer]
I tried the Shopify WordPress plugin (so you don’t pay for a trial)
In this video, I test Shopify’s new WordPress plugin so you don’t have to pay for the trial yourself. As someone with 13+ years of WooCommerce experience, I’m both excited and a bit nervous about this new competitor—but good competition always keeps things interesting! [YouTube/Business Bloomer]
How To Charge Shipping by Cart Weight in WooCommerce (Without Coding)
Struggling to set up shipping in WooCommerce based on cart weight? WooCommerce doesn’t let you do it easily out of the box. [YouTube/Business Bloomer]
Ditching a WooCommerce Plugin (3 episodes)
Tired of using bloated WooCommerce plugins when you only need a small part of their functionality? In this 3-part series, I walk you through the full process of replacing a WooCommerce plugin with clean, custom code — from planning to writing to testing. [YouTube/Business Bloomer]

Featured WooCommerce Mini-Plugins

You don’t want to purchase yet another bloated, expensive plugin? Great! Because Business Bloomer mini WooCommerce plugins come without the usual hassles. One feature. Lifetime license. No annoying subscriptions. 1 plugin file. A few lines of code. No banners. No up-sells. No WP notifications. Use it on as many websites as you like. Lifetime support. 1-page documentation. A single and easy admin dashboard.

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Author

  • Rodolfo Melogli

    Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.

    View all posts

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