WooWeekly #378: WP User, My Account, Cart Abandonment

Hello there,

Welcome back to WooWeekly, your weekly appointment with WooCommerce tutorials, tips and updates handpicked for you so that you can learn something new!

WooWeekly is put together by myself, Rodolfo Melogli, founder at Business Bloomer, your go-to blog for WooCommerce customization tips and David Mainayar, co-founder at PeachPay, the backed-by-WooCommerce 1-click checkout solution.

On a personal note, here in Sicily all is well. We’ve had very warm days despite we’re in the middle of winter, and managed to do a few walks with Lorenzo (he doesn’t walk yet, but he’s almost there). I have to say it’s nice to go outside – with covid we’ve got really used to stay indoors so we kinda forgot how nice it is to enjoy a bit of sunshine. I’ll try to go out more during the day when possible!

Anyhow, back to business. Let’s get the Woo party started… enjoy!


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1. Brand New WooCommerce Content

WooCommerce Snippet: Sync Billing Name & WP User Name

When someone places an order via the WooCommerce checkout, there is a function (process_customer) that saves the checkout first & last name to the customer Billing address (WooCommerce). The same function also overwrites that same WP user first & last name (WordPress). The same happens when someone updates the Billing address via the My Account edit address tab. There is a WooCommerce function (save_address) that copies Billing first & last name to the WP user first & last name. You’d think that was sufficient to keep billing names and WP user names in sync – well, nope. You can also update billing first & last name from the user edit profile page (WP dashboard). In such case, WP user first & last name is NOT updated, and billing and user names are not in sync. Today, we’ll study some code to make that happen, so that you never have to worry again about inconsistencies. Enjoy: https://www.businessbloomer.com/woocommerce-sync-billing-name-wp-user-name/

WooCommerce Tutorial: How to Customize the My Account Page? [Fully Revised]

Customizing the WooCommerce “My Account” page is one of the most requested features by designers and developers. The “My Account” page of an ecommerce website is absolutely vital to the smooth running of its operations, should be well designed in order to allow users to fully make the most of account management and – of course – can be customized in order to convert more sales and or entice for return business. If you’re familiar with PHP customization, almost anything can be achieved with simple snippets: add a custom tab, remove a tab, change the content of a tab, sort tabs, and so on. We’ve seen this already on Business Bloomer but I’ll link to a few articles and tutorials below as a reminder. The other sleek alternative is to use a plugin. Sometimes, this might be a quick and error-free way to achieve what you need without the need of having to code. It’s up to you – so in this article we will see both methods: https://www.businessbloomer.com/woocommerce-how-to-customize-the-my-account-page/

WooCommerce Tutorial: 5 Extensions to Reduce Cart Abandonment

It’s important to generate high-quality traffic to your eCommerce website or the sites you build and manage for clients—that’s a no brainer. But… that’s only part of the formula for success. Once you bring the right visitors to your store, the ability to convert them into customers is critical. After all, just the slightest rise in your on-site conversion rate can yield a substantial increase in revenue. While there are many facets of conversion rate optimization, one of the most effective steps you can take to improve your conversions is reducing abandoned carts. Multiple studies have shown the following factors to be the biggest reasons customers abandon their carts: unexpected/high extra costs (shipping, taxes, fees), inability to order without creating an account, too long and complicated of a checkout process, inability to calculate the order total upfront, slow delivery, security concerns, site performance problems (crashes, slow loading pages). Fortunately, there are ways to combat all of those issues. In this article, we’ll cover some useful tips on how to fix some major problems to reduce cart abandonment. We’ll also highlight some of the best WooCommerce extensions you can use to make this process easier: https://www.godaddy.com/garage/woocommerce-extensions-cart-abandonment/

2. David’s WooCommerce Highlights

Here are a few notes written by David of PeachPay, WooWeekly co-author:

  1. Count on Convesio: Convesio, a new hosting provider, raised $5M to scale faster and farther. It is solely focused on WordPress and has a dedicated WooCommerce hosting package, so this is very exciting to see for those of us in the community. My belief is that WooCommerce is still a woefully underfunded ecosystem given its massive reach. 
  2. Losing Ground: From Rick Viscomi’s observations on the CMS market share split — “WordPress picking off 9k sites from other CMSs, mostly Joomla and Drupal. It’s leaking quite a bit to other CMSs too, but not as much as it’s taking in… WooCommerce more or less breaking even in the trades, but Shopify is gaining a lot of ground, especially from WooCommerce.” 
  3. Learning the Ropes: Want to know how to make your WooCommerce set-up work better in tandem with LearnDash? Learn the ropes with Chris Lema’s video
  4. Non-Fungible Woo: Yes, the day has finally arrived. The NFT rage has reached WooCommerce in the form of a discussion on the Do the Woo podcast. Make for cover, the Bored Ape Twitter crew is coming. 
  5. A Return to Meetups? Also coming from Bob Dunn is a guide on how builders can organize WooCommerce meetups. Personally, I think there aren’t nearly enough meetups happening nowadays. I have heard great things about them, but obviously, the pandemic threw a wrench in the gears. I can only hope that a return to in-person, well-peopled meet-ups is on the horizon.


WooCommerce Snippet: Display Variations’ SKU @ Product Admin

I find it quite annoying that variable products display an empty SKU cell in the WordPress > Products admin page even if their variations may have one available. Today, we go fix that. With this simple snippet, your variable products will display the SKU of each variation, and if there is none, empty brackets (so, it’s easy to identify if any variation is missing its SKU). So, let’s see how it’s done. Enjoy: https://www.businessbloomer.com/woocommerce-display-variations-sku-product-admin/

WooCommerce Tutorial: How to Get Started with WooCommerce Blocks – PART 2

WooCommerce is one of the leading eCommerce platforms marking its territory in the eCommerce industry one website at a time – with over 5 million downloads. And now, the development team is working at making WooCommerce fully compatible with Gutenberg. And the first phase is about building custom WooCommerce Blocks that can be used in the new WordPress editor. In part 1 of this article we saw ten WooCommerce blocks and their significance. In this article, we’ll talk about ten more blocks you can use for an interactive online store. But first, let’s learn about adding and editing these blocks on your store: https://www.businessbloomer.com/woocommerce-get-started-with-blocks-2/

WooCommerce Tutorial: How to Create A Private Store

WooCommerce powers over 26% of global eCommerce websites and is an excellent and convenient way to create your online shop without writing a single line of code. But besides its convenience – another factor that makes WooCommerce a popular choice is its flexibility. For instance, several businesses prefer a private WooCommerce store model to grant access or sell products and services to specific customers and hide from the others. This is where a private store for WooCommerce plugins comes into the picture. In this article, we’ll briefly touch on those reasons and share some of the best WooCommerce private store plugins you can use for your WooCommerce store. Let’s go: https://www.businessbloomer.com/woocommerce-create-private-store/

WooCommerce Snippet: Add Custom Field to “Quick Edit”

WooCommerce product custom fields are possibly the most used customization from what I’ve seen over the years on clients’ websites. Adding custom fields to the product backend is pretty straight forward (including the input fields to be used for editing their values), however there are two additional areas where you need to do more work in order to allow for custom field editing: the “Quick Edit” and the “Bulk Edit” sections (WordPress Dashboard > Products). We already saw how to allow a new custom field to appear in the Bulk Edit section, so this time we’ll talk about the Quick Edit window. So, how do we add a custom field in there (WordPress Dashboard > Products > Hover on a given product > Quick Edit)? Well, here’s a fully working snippet for you. Enjoy: https://www.businessbloomer.com/woocommerce-custom-field-quick-edit/

WooCommerce Tutorial: How to Get Started with WooCommerce Blocks – PART 1

Since WordPress 5.0, the default page/post editor has been completely redeveloped. Surely, you’ve heard about Gutenberg. Bad news is that WooCommerce joined the new editing experience much more slowly, and there are still major things to develop in order to make it Gutenberg-friendly. The compatibility progress can be tracked via the WooCommerce Blocks official plugin, because you can find their “beta” blocks in there, those they call “experimental” and that will be officially released into WooCommerce once they are approved. In this article, we’ll specifically dive deep into WooCommerce Blocks – what they are, why they’re important, how many blocks are available, and how you can use them: https://www.businessbloomer.com/woocommerce-get-started-with-blocks-1

WooCommerce Tutorial: How To Flip Product Images On Hover

Product images on your WooCommerce website play a significant role in increasing clicks and conversions. While installing WooCommerce will help you with the basic setup of your eCommerce store – with minimal image settings and a simple product gallery, you’ll need to look for better ways to boost your product images. One way to do this is through the WooCommerce image swap / flip plugins. These plugins let you add a hover effect on your product images to flip or change them. By doing this, you’ll be able to display additional variations of your products, allow customers to preview products right from the category page and keep customers in your store longer by offering them an enjoyable browsing experience. The product image swap/flip plugins for WooCommerce help stores in several other ways. But first, let’s understand their importance and get a clear picture of their functionality: https://www.businessbloomer.com/woocommerce-flip-product-images/


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  • Rodolfo Melogli

    Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.

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  • David Mainayar

    Co-Founder at PeachPay and with a background in economics, David has been obsessed with WooCommerce ever since he discovered its transformational potential for the entrepreneurial underdog. His mission is to help level the playing field for small and medium-sized enterprises as well as independent retailers. David loves travelling to central Europe, reading books by N.N. Taleb, and learning about ancient Roman and Napoleonic history.

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