Happy Wednesday!
Personally, I’ve been playing a lot of tennis lately, but not nearly as much beach time as I had imagined. The main reason is that my son is currently rejecting the beach altogether, and I don’t always have the energy to negotiate, persuade, and come up with creative reasons why it’s actually a good idea. So I’m letting a few days pass and seeing if he changes his mind (he’s 5, so his mood changes often!). It’s a bit ironic considering we’re literally living by the beach, but I suspect the heat has a lot to do with it. For now, I’ll be aiming for evening visits instead, when it’s cooler, quieter, and honestly much more enjoyable.
Business-wise, hello from my summer office! After more than three weeks of working a few minutes away from it, I finally made the move and set myself up in our second apartment to get some proper work done, alone. And today’s task is quite a significant one: after more than 10 years on Storefront, I’m attempting to switch the theme on my own website. And yes, before you ask—there won’t be a block theme involved. Not this time.
Forget Staging. I’m Redesigning My WooCommerce Site in Production. Live.
For months, one task has kept resurfacing on my to-do list: redesigning my website with a new theme, and moving away from years of accumulated customizations. Every time I looked at it, the same problem appeared: it felt too big, too risky, too time-consuming to fit into the few focused hours I have available each week.
So, yes, I’m going to redesign my website in production, and forget about staging for once. I’ll document every step publicly, share the wins, the mistakes, and the unexpected challenges, and invite you to help shape the next version of my website in real time.
Read my full piece on Business Bloomer ▶️
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Checkout Summit 2026 – Video Highlights
I’ve just published the official Checkout Summit 2026 videos, including the Day 1 backstage recap, the Day 2 backstage recap, and a short highlight reel capturing the atmosphere, conversations, and energy of our very first event.
Whether you joined us in Palermo and want to relive the experience, or couldn’t make it this year and are curious about what Checkout Summit is all about, these videos offer a glimpse into two days of talks, networking, breakout sessions, beach walks, happy hours, and plenty of WooCommerce conversations.
A huge thank you again to all speakers, sponsors, partners, and attendees who helped make this inaugural edition such a special experience.
WooCommerce 10.9.0 Release Notes
WooCommerce 10.9.0 is now available, bringing a handful of improvements focused on speed, usability, and store management. If you’re planning your next update cycle, this release is worth a closer look.
Among the highlights are performance enhancements for checkout and dashboard pages, a refreshed experience across WooCommerce admin screens, and the introduction of transactional email logging—a feature many store owners and developers have been waiting for.
Call for testing: Shopper Lists in WooCommerce
WooCommerce 10.9 introduces two experimental shopper-list features for logged-in shoppers: Save for Later and Wishlists.
Both features are opt-in and off by default. These shopping lists are designed for stores using WooCommerce’s block-based shopping experience, and they give logged-in shoppers a first-party way to keep products around between sessions instead of choosing between buying immediately, removing an item, or leaving the store.
We are looking for feedback from developers, agencies, and store builders who can test these flows on real store setups before the features move toward a wider rollout.
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Rental Bundles for WooCommerce: Hire out complete kits as one bookable product
If you run a rental store on WooCommerce, you already know the problem. Customers rarely want to rent just one item. They need complete setups, which is where WooCommerce rental bundles make all the difference. The photographer needs a camera, a lens, a tripod, and a bag. The event planner needs tables, chairs, and a marquee. The DIY customer needs the whole tool kit, not just a single drill.
You could list those items separately and hope the customer assembles the right set. But then you’re the one stuck checking, by hand, whether every single piece is free on the same dates. Miss one, and you’ve got an awkward email and a double-booking.
Learn more on Kestrel WP blog ▶️
7 Bundle Pricing Examples for Online Stores
Price bundling is one of the most effective ways to increase sales. Because there are numerous bundle pricing strategies, it’s perfectly normal to be unsure which one is right for your business. Should you allow customers to pay less for buying more? Or should you pair complementary products and offer them at a discount?
In this guide, we’ll cover 7 bundle pricing strategies. We’ll walk you through what they are and include examples of how e-commerce stores such as yours are applying them today. This way, you’ll be able to see what’s working for others and see if it could also work for you.
Learn more on Studio Wombat blog ▶️
Our WooCommerce Products
- Business Bloomer Club: a private community for WooCommerce freelancers, agencies, plugin developers, and store owners who want direct access to expert support, live classes, feedback, and honest business conversations.
- WooWeekly newsletter: a weekly digest of WooCommerce news, tutorials, product ideas, business lessons, and industry insights delivered to thousands of WooCommerce professionals.
- WooCommerce mini plugins: small, focused plugins that solve one specific WooCommerce problem without the bloat. Install, activate, and move on with your day.
- Checkout Summit: an in-person event dedicated to WooCommerce professionals who want practical strategies, real-world lessons, and fresh ideas from people actively building products and businesses.
- Ecommerce And Beyond: my book on ecommerce marketing. It features a practical 9-step framework to attract the right traffic, turn visitors into buyers, and grow revenue without getting lost in technical jargon.
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Enjoy the rest of the week and see you next Wednesday!
