Happy Wednesday!
I’m just back from WordCamp Europe 2026, and this was one of the best event experiences I’ve ever had. The people, the conversations, the location—everything was cool. The only exception, maybe, was the content itself, which once again was overshadowed by the hallway track. That’s not necessarily a bad thing, but if we want WordCamp Europe to become a truly content-first conference, I think there’s room for improvement. So, because I want to help, I just applied to join the organizing team for next year…
On the personal side, I’m writing this from the beach house! There’s still plenty to clean, unpack, and set up, but we’re here. For the next three months, I’ll be swapping city heat for sea breeze, and hopefully filling my days with a healthy mix of swimming, walks, good food, family time, sport, and sleep.
Business-wise, this week is still about recovering from Poland and settling down here at the beach. But very soon it’ll be time to plan the next three-month sprint. There are lots of ideas to think through, projects to prioritize, and foundations to put in place before September arrives. As always, summer feels relaxed on the surface, but it’s often when some of the most important work gets done here 🙂
It’s Time to Pay WordCamp Organizers and Speakers
There is one thing I keep thinking about every time I attend a flagship WordCamp: someone had to make all of this happen. Actually, not someone. Dozens of people.
People who spent months planning, organizing, coordinating, budgeting, negotiating, communicating, solving problems, and dealing with the endless list of tasks required to run an event of this size.
And they did it for free.
The more I think about it, the more I struggle to understand how this can be considered a sustainable model for the long term.
Read my full piece on Checkout Summit blog ▶️
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WooCommerce 10.9: What’s Coming for Developers
WooCommerce 10.9 is coming soon!
This release is now available for testing. Review the highlights below, test the beta, and share feedback before the final release:
- Performance improvements for checkout and dashboard
- Woo admin screens get UI polish
- Transactional email logging comes to WooCommerce
AI Workflows for WordPress and WooCommerce: Live Event
Join us on Tuesday, June 30, 2026, at 10 a.m. PDT / 1 p.m. EDT / 7 p.m. CEST, for a live panel discussion on practical AI workflows for WordPress and WooCommerce developers, agencies, and builders.
AI is moving from one-off prompts into tools that can connect to the systems you use every day. For Woo-focused agencies and developers, that means new workflows for managing stores, supporting clients, creating products, reviewing site issues, and exposing extension features in ways AI tools can understand and act on.
(WooCommerce) Plugin Insights 2026
We analyzed 5,000 WooCommerce stores to learn more about the plugins they run. With more than 60,000 free plugins available, it’s easy to install just about anything — but that can also lead to unnecessary bloat and performance issues.
We wanted to see whether the average WooCommerce store stays lean and healthy, how much they spend on plugins, and which plugins store owners rely on most. This article is a summary of our findings.
Learn more on Studio Wombat Blog ▶️
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Introducing Wholesale Essentials for WooCommerce: Our New Free Wholesale Plugin
We’ve just launched Wholesale Essentials for WooCommerce, a free wholesale plugin on WordPress.org. Get unlimited wholesale roles, percentage discounts and wholesale registration without paying anything.
Wholesale Essentials is the free version of our WooCommerce Wholesale Pro plugin. It’s live on the WordPress.org plugin directory today, so it installs with one click from your WordPress admin. There’s no card, no signup wall and no time-limited trial.
Our WooCommerce Products
- Business Bloomer Club: a private community for WooCommerce freelancers, agencies, plugin developers, and store owners who want direct access to expert support, live classes, feedback, and honest business conversations.
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- WooCommerce mini plugins: small, focused plugins that solve one specific WooCommerce problem without the bloat. Install, activate, and move on with your day.
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- Ecommerce And Beyond: my book on ecommerce marketing. It features a practical 9-step framework to attract the right traffic, turn visitors into buyers, and grow revenue without getting lost in technical jargon.
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Enjoy the rest of the week and see you next Wednesday!
