WooWeekly #598: Forty-five

Hello there,

Welcome back to WooWeekly—where ~20,000 WooCommerce builders come each week for actionable tips, sharp insights, and the occasional strong opinion.

Today I turn 45, and I wrote a post about it. Honestly, there’s not much to celebrate in the traditional sense, but definitely a lot to think about. It feels like one of those strange checkpoints where you naturally stop for a moment and look at where things are heading, what still matters, and what probably doesn’t anymore.

On the business side, next week we finally have our first free class in weeks, and I really think you should join. I’ll be doing a full recap of Checkout Summit 2026, packed with actionable takeaways for WooCommerce users, developers, and founders with things you should be looking at for 2026 and beyondRegistration is now open

Anyhow, here comes your weekly round-up of WooCommerce tips and tricks. Enjoy!

Rodolfo Melogli

WooCommerce Insights

Here is a collection of posts to answer your biggest WooCommerce questions. Whether you’re a beginner or an experienced store owner, these resources will help you optimize your WooCommerce store and grow your online business.

45

Today I turn 45.

I’ve never been particularly interested in birthday posts, mostly because they often end up sounding either celebratory or nostalgic, and I don’t really feel either of those things right now.

What I feel instead is that strange sensation of standing at an important junction, where continuing in the same direction starts to feel riskier than making a deliberate turn.

Read my piece on my personal website ▶️

Systems vs. Plugins: The specific framework Barn2 uses to scale to a global marketplace (video)

Katie Keith joined me at the Checkout Summit in Sicily to discuss the “missing piece” in the WordPress product journey. We dive deep into the mindset shift required to move from writing lines of code to building automated systems that generate revenue while you sleep.

Watch the video by Go with WP on YouTube ▶️

First 3 videos from Checkout Summit released!

While the full recordings and slide decks are available to ticket holders only, I’ve started publishing some of the talks on our public YouTube channel.

In these first three videos (scroll to the “Selected Highlights” heading on this page), you can:

  1. Find out how I came up with the Checkout Summit idea
  2. Learn why a hosting provider that controls all three layers creates a win-win scenario
  3. Figure out how important accessibility really is for WooCommerce (and it’s not necessarily what you think!)

Learn more on Checkout Summit website ▶️

Bringing Variation Galleries into Core

We’re excited to announce another addition to WooCommerce core. The functionality previously offered by the Additional Variation Images extension is being merged into WooCommerce core, available for free, out of the box.

Starting with WooCommerce 10.9, every variation in a variable product can carry its own ordered gallery of images, beyond the single featured image variations have always supported.

Learn more on Woo Dev Blog ▶️


WooCommerce Live Masterclasses & Cohorts

Our private community of Woo professionals – the Business Bloomer Club – gives members lifetime access to (1) WooCommerce human support, (2) WooCommerce online courses and cohorts, (3) WooCommerce webinar recordings, and (4) member-only resources. Once or twice a month, however, we run free live masterclasses open to everyone.

  • May 28: Behind Checkout Summit 2026: Lessons for WooCommerce Builders. Checkout Summit 2026 is over, but what really matters is what comes next. In this session, I’ll go behind the scenes of the in-person event and share the patterns, conversations, and decisions that stood out most. The goal is simple: help WooCommerce makers, founders, and builders translate what we learned into both short-term actions and long-term direction, so you can plan your work with more clarity and less noise. Free registration

Missed a class? No worries — you can catch up anytime with our growing archive of 25+ recorded sessions packed with WooCommerce insights.


WooCommerce Videos

Checkout Summit {Reloaded}
On May the 7th and May the 8th, I ran Checkout Summit Reloaded, the remote version of Checkout Summit. Each speaker held their talk again, tailored specifically for an online audience. [Checkout Summit/YouTube]
WooCommerce 10.4: How to Replace wc_enqueue_js()
In this video, I walk you through the newly-announced deprecation of wc_enqueue_js() in WooCommerce 10.4. The good news: WooCommerce provided an alternative approach, so I tested the new method live using one of my snippets. [YouTube/Business Bloomer]
The Simplest WooCommerce Black Friday Topbar [Tutorial]
In this tutorial, I show how to add a Black Friday topbar to a WooCommerce website in just a few minutes, without installing any plugins. This is done directly on a live site so you can follow the exact steps and understand how simple the process really is. [YouTube/Business Bloomer]
Bye Bye WooCommerce? My First Look at FluentCart
FluentCart has just landed on the official WordPress plugin repository, and many are wondering — could this be a real WooCommerce alternative? [YouTube/Business Bloomer]
From Storefront to Shoptimizer: Full WooCommerce Theme Migration Walkthrough
After years of running my WooCommerce site on Storefront, I finally decided it was time to step up. In this full 60-minute walkthrough, I take you behind the scenes of my complete WooCommerce theme migration — from Storefront to Shoptimizer. [YouTube/Business Bloomer]
I tried the Shopify WordPress plugin (so you don’t pay for a trial)
In this video, I test Shopify’s new WordPress plugin so you don’t have to pay for the trial yourself. As someone with 13+ years of WooCommerce experience, I’m both excited and a bit nervous about this new competitor—but good competition always keeps things interesting! [YouTube/Business Bloomer]
How To Charge Shipping by Cart Weight in WooCommerce (Without Coding)
Struggling to set up shipping in WooCommerce based on cart weight? WooCommerce doesn’t let you do it easily out of the box. [YouTube/Business Bloomer]
Ditching a WooCommerce Plugin (3 episodes)
Tired of using bloated WooCommerce plugins when you only need a small part of their functionality? In this 3-part series, I walk you through the full process of replacing a WooCommerce plugin with clean, custom code — from planning to writing to testing. [YouTube/Business Bloomer]

WooCommerce Mini-Plugins

You don’t want to purchase yet another bloated, expensive plugin? Great! Because Business Bloomer mini WooCommerce plugins come without the usual hassles. One feature. Lifetime license. No annoying subscriptions. 1 plugin file. A few lines of code. No banners. No up-sells. No WP notifications. Use it on as many websites as you like. Lifetime support. 1-page documentation. A single and easy admin dashboard.

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Author

  • Rodolfo Melogli

    Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.

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