Hello there,
Welcome back to WooWeekly—where ~20,000 WooCommerce builders come each week for actionable tips, sharp insights, and the occasional strong opinion.
Well, Checkout Summit 2026 it is! I’m at the venue figuring things out, looking for the perfect spot to set up registration, and getting ready to pick up a few people from the airport—which should be fun. It’s a beautiful sunny day here in Sicily, and I’m hoping those arriving early get a chance to enjoy a walk on the beach before things kick off.
Being here after 10 months of work feels a bit unreal. It’s been a lot, but I’ve taken it step by step, without burning out, and now it’s finally happening. We’ve got a welcome dinner tonight, and tomorrow it’s showtime. If you couldn’t make it, I’ll be running the full event again in a couple of weeks—plus a few extra Woo speakers—so you’ll hear more about Checkout Summit {Reloaded} soon. For now though, I’m taking a moment to enjoy the sunshine!
Anyhow, here comes your weekly round-up of WooCommerce tips and tricks. Enjoy!
Rodolfo Melogli

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Let’s talk about WooCommerce!
If you’re reading this, you probably couldn’t make it to Palermo by now. But I do want to say this clearly: if Checkout Summit 2026 works, there will be a year two. And if sponsorships and contributors remain stable, there will be many more years after that.
This isn’t a one-off experiment anymore. It’s something I want to keep building, slowly, but consistently.
Right now, I’m writing this on the pre-event day. I’m setting things up, picking up attendees from the airport, and making sure my family is checked into the hotel so we can all settle in before the welcome dinner. It’s a bit chaotic, but the good kind.
Sponsors have been incredibly generous this year. Without them, I would have likely ended up in the red. I would have loved to sell more tickets and more sponsorship slots, but travel in 2026 is still… uneven. That said, having around 101 people in Palermo already feels like a win. A real one.
~Rodolfo
WooCommerce Insights
Here is a collection of posts to answer your biggest WooCommerce questions. Whether you’re a beginner or an experienced store owner, these resources will help you optimize your WooCommerce store and grow your online business.
Can’t Make It to Palermo? Checkout Summit Is Going Online in May
Checkout Summit kicks off tomorrow in Palermo, Italy, and for those who can’t make the trip, organizer Rodolfo Melogli has announced a live online companion event scheduled for May 7 and 8.
Dubbed Checkout Summit {Reloaded}, the two-day event will bring all 12 keynote speakers back online to re-run their talks tailored for a remote audience.
In a video announcement, Melogli acknowledged that he was walking back an earlier decision to run Checkout Summit as an in-person-only event.
Learn more on The Repository ▶️
How to create custom signs, flags, and banners in WooCommerce
Custom-printed banners, signs, and flags are great products to sell. Customers can personalize them to their liking, and you get the higher margins that come with made-to-order work.
WooCommerce gives you the tools to sell these products, but standard variations weren’t built for this kind of flexibility. A single banner with a few materials, multiple size ranges, and finishing options quickly turns into hundreds of variations. That slows down your product page a lot and makes inventory (and also the backend config) harder to manage.
Learn more on Studio Wombat Blog ▶️
The Invisible Storefront: The Shift from SEO to AEO in eCommerce
All the work you’ve done on your store to appeal to human shoppers, including design, UX, photography, and lifestyle branding, could soon become much less relevant.
That’s due to the rise of AI shopping agents: automated software that helps users find and purchase products. These agents don’t browse your store as customers do. They don’t care about your pop-up discounts, your brand story, or your parallax scrolling. Instead, they analyze structured data, product feeds, and API responses. Your hero banner and aspirational photos are invisible to them.
Learn more on CommerceGurus Blog ▶️
Why Shelf Planner is the Ideal Choice for WooCommerce Stores
Keeping stock under control can feel like a full-time job, especially when you’re juggling multiple products and sales channels. Shelf Planner is built to take that weight off your shoulders.
This article shows how their tools help store owners buy smarter, sell more, and reduce waste. By optimizing stock levels and improving sell-through, Shelf Planner helps you prevent stockouts, recover lost sales, and make inventory management feel surprisingly simple.
Learn more on Shelf Planner Blog ▶️
WooCommerce Live Masterclasses & Cohorts
Our private community of Woo professionals – the Business Bloomer Club – gives members lifetime access to (1) WooCommerce human support, (2) WooCommerce online courses and cohorts, (3) WooCommerce webinar recordings, and (4) member-only resources. Once or twice a month, however, we run free live masterclasses open to everyone.
- No online classes in April as I’m busy organizing the first ever independent WooCommerce conference!
- May 7-8: Checkout Summit {Reloaded} conference with 20+ WooCommerce speakers, networking, learning and giveaways
Missed a class? No worries — you can catch up anytime with our growing archive of 25+ recorded sessions packed with WooCommerce insights.
WooCommerce Videos
| Checkout Summit {Reloaded} On May the 7th and May the 8th, I’m running Checkout Summit Reloaded, which is a live online edition where all the talks come back, but not as recordings. So each speaker will rerun their talk live, tailored specifically for an online audience. [YouTube/Business Bloomer] |
| WooCommerce 10.4: How to Replace wc_enqueue_js() In this video, I walk you through the newly-announced deprecation of wc_enqueue_js() in WooCommerce 10.4. The good news: WooCommerce provided an alternative approach, so I tested the new method live using one of my snippets. [YouTube/Business Bloomer] |
| The Simplest WooCommerce Black Friday Topbar [Tutorial] In this tutorial, I show how to add a Black Friday topbar to a WooCommerce website in just a few minutes, without installing any plugins. This is done directly on a live site so you can follow the exact steps and understand how simple the process really is. [YouTube/Business Bloomer] |
| Bye Bye WooCommerce? My First Look at FluentCart FluentCart has just landed on the official WordPress plugin repository, and many are wondering — could this be a real WooCommerce alternative? [YouTube/Business Bloomer] |
| From Storefront to Shoptimizer: Full WooCommerce Theme Migration Walkthrough After years of running my WooCommerce site on Storefront, I finally decided it was time to step up. In this full 60-minute walkthrough, I take you behind the scenes of my complete WooCommerce theme migration — from Storefront to Shoptimizer. [YouTube/Business Bloomer] |
| I tried the Shopify WordPress plugin (so you don’t pay for a trial) In this video, I test Shopify’s new WordPress plugin so you don’t have to pay for the trial yourself. As someone with 13+ years of WooCommerce experience, I’m both excited and a bit nervous about this new competitor—but good competition always keeps things interesting! [YouTube/Business Bloomer] |
| How To Charge Shipping by Cart Weight in WooCommerce (Without Coding) Struggling to set up shipping in WooCommerce based on cart weight? WooCommerce doesn’t let you do it easily out of the box. [YouTube/Business Bloomer] |
| Ditching a WooCommerce Plugin (3 episodes) Tired of using bloated WooCommerce plugins when you only need a small part of their functionality? In this 3-part series, I walk you through the full process of replacing a WooCommerce plugin with clean, custom code — from planning to writing to testing. [YouTube/Business Bloomer] |

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