Hello there,
Welcome back to WooWeekly—where ~20,000 WooCommerce builders come each week for actionable tips, sharp insights, and the occasional strong opinion.
Not much I can share on the personal side this week, but I’ll say this—I’m really glad I managed to come visit my family even though this is probably the busiest period I’ve had in a long time. With only 30 days to go until Checkout Summit, there’s still a lot to get done, but I’ll rely on my little helpers to get me over the finish (start?) line. April 23 is suddenly very close.
On the business side, I’m working on something I’ll be announcing exactly next week. If you’re into WooCommerce and curious about what’s coming next, keep an eye on this newsletter and social on April 1st. This one could matter more than usual—and getting in early might make a bigger difference than you expect.
Anyhow, here comes your weekly round-up of WooCommerce tips and tricks. Enjoy!
Rodolfo Melogli

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Are We Losing WooCommerce Merchants Because of WP Admin?
Between plugins, settings, menus, and random notifications, the WooCommerce backend can quickly turn into a place where you lose focus instead of getting things done.
This article takes a step back and looks at the bigger picture, and whether this growing “admin fatigue” could actually push store owners away.
It’s a bit of a reality check, but also an important conversation about where WooCommerce needs to improve.
~Rodolfo
WooCommerce Insights
Here is a collection of posts to answer your biggest WooCommerce questions. Whether you’re a beginner or an experienced store owner, these resources will help you optimize your WooCommerce store and grow your online business.
How to Build a WooCommerce Subscription Box from Start to Finish
Billing issues, lack of flexibility, poor customization… that’s usually where things start to fall apart.
This guide focuses on what actually makes a subscription box work long term. It walks through the right plugin stack, how to configure billing and renewals properly, and how to turn a basic setup into something more personalized.
If you’re thinking about launching (or fixing) a WooCommerce subscription business, this is the kind of practical walkthrough that helps you avoid costly mistakes.
Learn more on Studio Wombat Blog ▶️
How I Built Autonomous AI Purchasing on WooCommerce: OAuth 2.0, Identity Linking, and Wallet Payments
An AI agent that can browse a massive WooCommerce store, pick a product, fill in the buyer’s details, charge a wallet, and create a paid order—all automatically after the initial consent? Yessir.
The article walks through exactly how this works and what this means for the future of ecommerce automation. If you’re curious about AI-driven shopping, or just how far these tools can go today, this is a fascinating glimpse at what’s possible.
How to Put Together an Ecommerce Marketing Strategy for 2026
Digital marketing moves fast, and it’s surprisingly easy to burn time and budget without a clear direction. Many stores try a bit of everything—ads, SEO, email—without a proper plan tying it all together.
This guide lays out a structured approach to building an ecommerce marketing strategy that actually works. It covers how to plan your efforts, measure results, and optimize over time so you’re not guessing what to do next.
If you want a clearer, more focused way to grow your store in 2026, this is a solid framework to follow.
Learn more on IconicWP Blog ▶️
WooCommerce Live Masterclasses & Cohorts
Our private community of Woo professionals – the Business Bloomer Club – gives members lifetime access to (1) WooCommerce human support, (2) WooCommerce online courses and cohorts, (3) WooCommerce webinar recordings, and (4) member-only resources. Once or twice a month, however, we run free live masterclasses open to everyone.
- No online classes in April as I’m busy organizing the first ever independent WooCommerce conference!
Missed a class? No worries — you can catch up anytime with our growing archive of 25+ recorded sessions packed with WooCommerce insights.
WooCommerce Videos
| WooCommerce 10.4: How to Replace wc_enqueue_js() In this video, I walk you through the newly-announced deprecation of wc_enqueue_js() in WooCommerce 10.4. The good news: WooCommerce provided an alternative approach, so I tested the new method live using one of my snippets. [YouTube/Business Bloomer] |
| The Simplest WooCommerce Black Friday Topbar [Tutorial] In this tutorial, I show how to add a Black Friday topbar to a WooCommerce website in just a few minutes, without installing any plugins. This is done directly on a live site so you can follow the exact steps and understand how simple the process really is. [YouTube/Business Bloomer] |
| Bye Bye WooCommerce? My First Look at FluentCart FluentCart has just landed on the official WordPress plugin repository, and many are wondering — could this be a real WooCommerce alternative? [YouTube/Business Bloomer] |
| From Storefront to Shoptimizer: Full WooCommerce Theme Migration Walkthrough After years of running my WooCommerce site on Storefront, I finally decided it was time to step up. In this full 60-minute walkthrough, I take you behind the scenes of my complete WooCommerce theme migration — from Storefront to Shoptimizer. [YouTube/Business Bloomer] |
| I tried the Shopify WordPress plugin (so you don’t pay for a trial) In this video, I test Shopify’s new WordPress plugin so you don’t have to pay for the trial yourself. As someone with 13+ years of WooCommerce experience, I’m both excited and a bit nervous about this new competitor—but good competition always keeps things interesting! [YouTube/Business Bloomer] |
| How To Charge Shipping by Cart Weight in WooCommerce (Without Coding) Struggling to set up shipping in WooCommerce based on cart weight? WooCommerce doesn’t let you do it easily out of the box. [YouTube/Business Bloomer] |
| Ditching a WooCommerce Plugin (3 episodes) Tired of using bloated WooCommerce plugins when you only need a small part of their functionality? In this 3-part series, I walk you through the full process of replacing a WooCommerce plugin with clean, custom code — from planning to writing to testing. [YouTube/Business Bloomer] |

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WooCommerce Mini-Plugins
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Advanced Shipping Rates for WooCommerce is the most flexible all-in-one shipping table rate plugin. With 38 combinable conditions, you can easily set precise shipping costs—from the simplest to the most complex cases. It gives you code-like power with 15 special actions, a packing algorithm, product grouping, and ranges based on 7 distinct criteria. It comes with 60 ready-to-use examples, multilingual and multi-currency support, and a built-in logging system. Get a 20% discount with coupon code BBLOOMER

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