Hello there,
Welcome back to WooWeekly—where ~20,000 WooCommerce builders come each week for actionable tips, sharp insights, and the occasional strong opinion.
Today I’ve done something I hadn’t done in ages: I started work at midday. Turns out it’s not always about pushing harder—sometimes other things matter too, and after working nonstop for ten months straight, a few breaks here and there might actually be necessary. I’m still wired to go full speed by default, but I’m starting to see that stepping back a little doesn’t make things fall apart.
On the business front, I’m deep in ticket and sponsor mode for Checkout Summit, moving conversations forward wherever I can. At the same time, I really want you at Thursday’s class because there are only 20 free seats left and it’s one of those sessions that can genuinely shift how you approach your work. It’s all about stepping outside your comfort zone—and what can happen when you actually do. If you’ve been curious but unsure, this is the one to attend:
https://www.businessbloomer.com/class/why-you-should-build-woocommerce-products-in-public/
Anyhow, here comes your weekly round-up of WooCommerce tips and tricks. Enjoy!
Rodolfo Melogli
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When Big Brands Enter WooCommerce
When an established company decides to enter the WooCommerce ecosystem, it’s not just another product launch—it’s a reputation gamble.
Take Wise as an example. Founded in 2011 to solve real-world currency exchange frustrations, it grew into a global financial platform serving millions (including me).
Yet, despite its scale and technical expertise, it had never built for WordPress or its commerce layer until… now. With a new payment gateway for WooCommerce on the horizon, it’s clear they’re approaching this market intentionally rather than casually.
And that’s rare. Most brands underestimate what it takes to succeed in the WooCommerce world, assuming development alone, plus a recognized logo, are enough. They are not.
Entering this space requires research, positioning, and community awareness—otherwise even the biggest names risk launching to silence, criticism, or worse: broken stores.
What fascinates me isn’t just that a major company is entering the space. It’s how they do it—and how different that approach is compared to the typical plugin launch we see every week.
So, if you’re a big brand (but the same applies if you’re a new company) entering the WP space, read on and see what research and positioning is required before writing your first line of code!
~Rodolfo
WooCommerce Insights
Here is a collection of posts to answer your biggest WooCommerce questions. Whether you’re a beginner or an experienced store owner, these resources will help you optimize your WooCommerce store and grow your online business.
WooCommerce Checkout Block Usage
I asked my followers the same question in October 2024, and now I want to have an up-to-date idea about how many of us are still running the legacy/classic/shortcode checkout vs the checkout block.
My Twitter poll is still active for another 4 hours from now, if you have 1 second please cast your vote or leave a comment!
How to Create a WooCommerce Loyalty Program
I was talking to a store owner recently who said their entire retention strategy was just discount codes. It works… until it doesn’t. Customers start waiting for the next coupon instead of coming back because they actually want to.
This article explains how points-based loyalty programs change that dynamic. Instead of constant discounts, customers earn rewards for actions like purchases, reviews, or referrals—and that builds real engagement over time. It also walks through smarter approaches like tiered VIP systems and how redemption rules influence behavior.
If you’ve been relying on coupons alone, this is a great look at what a stronger retention strategy can actually look like.
How to Add Frequently Bought Together to Your Online Store
“Frequently Bought Together” is such a small feature, but it can quietly increase order value and improve the shopping experience at the same time.
This guide explains what this section is, why it works so well, and how to add one to your own store. It also shares a few practical tips to make sure you’re not just displaying suggestions—but actually choosing combinations that convert.
If you’ve been looking for an easy way to boost revenue without redesigning your whole site, this is a smart tactic to explore.
How to Send a Custom WooCommerce Welcome Email (Complete Setup Guide)
Honestly, the WooCommerce “New Account” email is… nothing special. Just login details, no personality, no reason to come back. It reminds me how many WooCommerce stores miss that opportunity to make a strong first impression.
This guide shows how to turn that plain default message into a proper welcome email that actually introduces your brand and nudges customers to explore. It walks through how to set it up without code and why this one email can make a big difference in retention.
If your current welcome email is just “here are your details,” you’ll want to see what you can do instead. Even if you don’t want to use the plugin that is recommended in the post.
WooCommerce Live Masterclasses & Cohorts
Our private community of Woo professionals – the Business Bloomer Club – gives members lifetime access to (1) WooCommerce human support, (2) WooCommerce online courses and cohorts, (3) WooCommerce webinar recordings, and (4) member-only resources. Once or twice a month, however, we run free live masterclasses open to everyone.
- [Feb 19] Why You Should Build WooCommerce Products in Public (you’ll learn why sharing your development process—before release—builds trust, attracts followers, and creates your first advocates). Free registration
- [Mar 19] WooCommerce in 2027: The New Admin Design (through a concept redesign, I’ll highlight what’s broken, what feels outdated, and how a cleaner, more modern dashboard could make WooCommerce easier to use, build on, and trust). Free registration
Missed a class? No worries — you can catch up anytime with our growing archive of 25+ recorded sessions packed with WooCommerce insights.
WooCommerce Videos
| WooCommerce 10.4: How to Replace wc_enqueue_js() In this video, I walk you through the newly-announced deprecation of wc_enqueue_js() in WooCommerce 10.4. The good news: WooCommerce provided an alternative approach, so I tested the new method live using one of my snippets. [YouTube/Business Bloomer] |
| The Simplest WooCommerce Black Friday Topbar [Tutorial] In this tutorial, I show how to add a Black Friday topbar to a WooCommerce website in just a few minutes, without installing any plugins. This is done directly on a live site so you can follow the exact steps and understand how simple the process really is. [YouTube/Business Bloomer] |
| Bye Bye WooCommerce? My First Look at FluentCart FluentCart has just landed on the official WordPress plugin repository, and many are wondering — could this be a real WooCommerce alternative? [YouTube/Business Bloomer] |
| From Storefront to Shoptimizer: Full WooCommerce Theme Migration Walkthrough After years of running my WooCommerce site on Storefront, I finally decided it was time to step up. In this full 60-minute walkthrough, I take you behind the scenes of my complete WooCommerce theme migration — from Storefront to Shoptimizer. [YouTube/Business Bloomer] |
| I tried the Shopify WordPress plugin (so you don’t pay for a trial) In this video, I test Shopify’s new WordPress plugin so you don’t have to pay for the trial yourself. As someone with 13+ years of WooCommerce experience, I’m both excited and a bit nervous about this new competitor—but good competition always keeps things interesting! [YouTube/Business Bloomer] |
| How To Charge Shipping by Cart Weight in WooCommerce (Without Coding) Struggling to set up shipping in WooCommerce based on cart weight? WooCommerce doesn’t let you do it easily out of the box. [YouTube/Business Bloomer] |
| Ditching a WooCommerce Plugin (3 episodes) Tired of using bloated WooCommerce plugins when you only need a small part of their functionality? In this 3-part series, I walk you through the full process of replacing a WooCommerce plugin with clean, custom code — from planning to writing to testing. [YouTube/Business Bloomer] |
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WooCommerce Mini-Plugins
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CheckoutWC replaces your WooCommerce checkout page with a Shopify style checkout. It’s clean, mobile-first, conversion‑optimized and built with performance and extensibility in mind. Proven to reduce cart abandonment and keep you in full control of your code! Free to install, plus 20% off CheckoutWC Pro for WooWeekly readers with code BLOOMER
Advanced Shipping Rates for WooCommerce is the most flexible all-in-one shipping table rate plugin. With 38 combinable conditions, you can easily set precise shipping costs—from the simplest to the most complex cases. It gives you code-like power with 15 special actions, a packing algorithm, product grouping, and ranges based on 7 distinct criteria. It comes with 60 ready-to-use examples, multilingual and multi-currency support, and a built-in logging system. Get a 20% discount with coupon code BBLOOMER
Simple Points and Rewards for WooCommerce is a brand new plugin by RelyWP, that helps you create a comprehensive points-based loyalty program. Customers can earn points for specific actions like placing orders, writing reviews, and referring friends. They can then redeem their points for rewards like coupon vouchers or free products. The rewards dashboard allows them to track their points, claim their rewards, and more. Get 50% off today!
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