Hello there,
Welcome back to WooWeekly—where ~20,000 WooCommerce builders come each week for actionable tips, sharp insights, and the occasional strong opinion.
I’m still battling a cold. It’s not terrible, just annoying enough to mess with sleep and leave me tired exactly when I need to be sharp. Thankfully I don’t really have time to complain, and staying busy with work is actually helping more than resting would.
Business-wise, I’ve just published two new free classes—Why You Should Build WooCommerce Products in Public (in 8 days) and WooCommerce in 2027: The New Admin Design (next month), so make sure to grab a spot.
Checkout Summit regular tickets are available for another four days, which means this is the window to save €120 if you were planning to come. I’m pushing hard on all fronts right now—marketing, outreach, announcements—and I should be revealing a top speaker today on Twitter/LinkedIn (hint: founded a very popular plugin company, now works at Woo, and people love him both online and in person). Two more sponsors are also dropping this week.
Everything else is quiet—not because nothing’s happening, but because I’ve gone all-in on this. Let’s see what happens.
Anyhow, here comes your weekly round-up of WooCommerce tips and tricks. Enjoy!
Rodolfo Melogli
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Is AI Really WooCommerce’s Future—or Just Its Loudest Distraction?
I didn’t catch yesterday’s DoTheWoo episode “AI Meets Woo: the Future of Ecommerce is Already Here”—I was picking up my kid from basketball—but when I played it back, the tone was clear: “This is happening. This is the future. This is exciting”.
Actually, AI is part of our present. It’s already in our systems, and it’s not going anywhere. The work being done by James is genuinely impressive, he’s super smart, and the team deserves trust. That’s why I’m not worried (and will never worry) about AI + Woo. We’re in great hands.
But here’s the question nobody seems to ask when a new trend explodes: does the newest toy replace the old favorites—or just sit beside them?
WooCommerce didn’t become the market leader because of automation, protocols, or shiny tech. It got there because of flexibility, open source, extensibility, ownership, and—most of all—community.
AI might be the loudest conversation right now, but it’s not the foundation. People are.
So yes, watch the episode. Stay informed. Get excited. Just don’t confuse what’s trending with what actually built—and will keep sustaining—Woo’s dominance.
In a couple of months, someone I deeply respect from the Woo ecosystem will step on stage to talk about exactly that: how community shapes decisions, where Woo is heading, and what truly deserves our focus next.
That’s the conversation I’m really waiting for.
~Rodolfo
WooCommerce Tips
Here is a collection of posts to answer your biggest WooCommerce questions. Whether you’re a beginner or an experienced store owner, these resources will help you optimize your WooCommerce store and grow your online business.
Marketplaces Are Buying Your Customers – How WooCommerce Shops Can Use That Instead of Fighting It
Most store owners worry that selling on Amazon or similar platforms means handing over their customers—but this piece makes the case that it can actually work in your favor if you approach it strategically.
The article explains how a hybrid setup can turn marketplaces into acquisition channels while your WooCommerce store becomes the place where real relationships happen. It breaks down what works, what to watch out for, and where the danger zones are depending on whether you’re a reseller or a brand owner.
If marketplaces have ever felt like a threat, this perspective might completely change how you see them.
What is Ecommerce Customer Acquisition (2026 Guide)
A recent read reminded me how critical customer acquisition still is—even for stores that already have a solid base. Getting new customers isn’t just about growth; it’s about keeping your business healthy and profitable over the long term.
This guide breaks down exactly what ecommerce customer acquisition means and how to improve your strategy without losing sight of profitability. From understanding the basics to calculating acquisition costs and refining your approach, it’s packed with practical advice for both newcomers and experienced store owners.
If you want a clearer path to attracting more customers and growing steadily, this article lays it out step by step.
WooCommerce LCP Improvement: A Complete Guide
LCP—Largest Contentful Paint—is often overlooked. Yet, it can make or break the first impression customers have when they land on your site.
This guide walks through everything you need to know about improving LCP, from understanding what it is to measuring it and applying nine actionable strategies. The results speak for themselves: faster loading main content can boost conversions, reduce bounce rates, and even increase average order value.
If you want your store to feel smooth, professional, and trustworthy from the first click, this article is a must-read.
WooCommerce Live Masterclasses & Cohorts
Our private community of Woo professionals – the Business Bloomer Club – gives members lifetime access to (1) WooCommerce human support, (2) WooCommerce online courses and cohorts, (3) WooCommerce webinar recordings, and (4) member-only resources. Once or twice a month, however, we run free live masterclasses open to everyone.
- [Feb 19] Why You Should Build WooCommerce Products in Public (you’ll learn why sharing your development process—before release—builds trust, attracts followers, and creates your first advocates). Free registration
- [Mar 19] WooCommerce in 2027: The New Admin Design (through a concept redesign, I’ll highlight what’s broken, what feels outdated, and how a cleaner, more modern dashboard could make WooCommerce easier to use, build on, and trust). Free registration
Missed a class? No worries — you can catch up anytime with our growing archive of 25+ recorded sessions packed with WooCommerce insights.
WooCommerce Videos
| WooCommerce 10.4: How to Replace wc_enqueue_js() In this video, I walk you through the newly-announced deprecation of wc_enqueue_js() in WooCommerce 10.4. The good news: WooCommerce provided an alternative approach, so I tested the new method live using one of my snippets. [YouTube/Business Bloomer] |
| The Simplest WooCommerce Black Friday Topbar [Tutorial] In this tutorial, I show how to add a Black Friday topbar to a WooCommerce website in just a few minutes, without installing any plugins. This is done directly on a live site so you can follow the exact steps and understand how simple the process really is. [YouTube/Business Bloomer] |
| Bye Bye WooCommerce? My First Look at FluentCart FluentCart has just landed on the official WordPress plugin repository, and many are wondering — could this be a real WooCommerce alternative? [YouTube/Business Bloomer] |
| From Storefront to Shoptimizer: Full WooCommerce Theme Migration Walkthrough After years of running my WooCommerce site on Storefront, I finally decided it was time to step up. In this full 60-minute walkthrough, I take you behind the scenes of my complete WooCommerce theme migration — from Storefront to Shoptimizer. [YouTube/Business Bloomer] |
| I tried the Shopify WordPress plugin (so you don’t pay for a trial) In this video, I test Shopify’s new WordPress plugin so you don’t have to pay for the trial yourself. As someone with 13+ years of WooCommerce experience, I’m both excited and a bit nervous about this new competitor—but good competition always keeps things interesting! [YouTube/Business Bloomer] |
| How To Charge Shipping by Cart Weight in WooCommerce (Without Coding) Struggling to set up shipping in WooCommerce based on cart weight? WooCommerce doesn’t let you do it easily out of the box. [YouTube/Business Bloomer] |
| Ditching a WooCommerce Plugin (3 episodes) Tired of using bloated WooCommerce plugins when you only need a small part of their functionality? In this 3-part series, I walk you through the full process of replacing a WooCommerce plugin with clean, custom code — from planning to writing to testing. [YouTube/Business Bloomer] |
Get a free Google Ads audit for your WooCommerce store from Wolf+Bear Agency, the team behind Pixel Manager for WooCommerce, trusted by 50,000+ daily users. We help established WooCommerce stores improve Google Ads performance and profitability by optimizing structure, tracking, and campaign logic—not by increasing ad spend, but by making your existing campaigns work smarter.
Our powerful ecommerce plugins have been created from the ground up to help store owners boost sales and improve customer experience. IconicWP plugins are designed so you can customize your online store without any coding knowledge. Our plugins work well with many well-known WordPress templates/themes, page builders, and plugins. Get an exclusive 20% discount with coupon code: WooWeekly20
WooCommerce Mini-Plugins
You don’t want to purchase yet another bloated, expensive plugin? Great! Because Business Bloomer mini WooCommerce plugins come without the usual hassles. One feature. Lifetime license. No annoying subscriptions. 1 plugin file. A few lines of code. No banners. No up-sells. No WP notifications. Use it on as many websites as you like. Lifetime support. 1-page documentation. A single and easy admin dashboard.
CheckoutWC replaces your WooCommerce checkout page with a Shopify style checkout. It’s clean, mobile-first, conversion‑optimized and built with performance and extensibility in mind. Proven to reduce cart abandonment and keep you in full control of your code! Free to install, plus 20% off CheckoutWC Pro for WooWeekly readers with code BLOOMER
Advanced Shipping Rates for WooCommerce is the most flexible all-in-one shipping table rate plugin. With 38 combinable conditions, you can easily set precise shipping costs—from the simplest to the most complex cases. It gives you code-like power with 15 special actions, a packing algorithm, product grouping, and ranges based on 7 distinct criteria. It comes with 60 ready-to-use examples, multilingual and multi-currency support, and a built-in logging system. Get a 20% discount with coupon code BBLOOMER
Simple Points and Rewards for WooCommerce is a brand new plugin by RelyWP, that helps you create a comprehensive points-based loyalty program. Customers can earn points for specific actions like placing orders, writing reviews, and referring friends. They can then redeem their points for rewards like coupon vouchers or free products. The rewards dashboard allows them to track their points, claim their rewards, and more. Get 50% off today!
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