WooWeekly #357: WooExpert

Hello there, how’s your day?

Welcome back to our WooWeekly appointment – here comes a series of WooCommerce tutorials, expert thoughts and business-related stuff handpicked for you so that you can learn something new!

WooWeekly is put together by Rodolfo Melogli, founder at Business Bloomer, your go-to blog for WooCommerce tips and, for the month of September 2021, also by David Mainayar, co-founder at PeachPay, the backed-by-WooCommerce 1-click checkout solution. Bios below.

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So, let’s get started.


Today’s WooWeekly issue features our first ever newsletter sponsor. It’s thanks to their amazing generosity that we can find the time and resources to put all this content together. So, a round of applause for…

PeachPay, the 1-click checkout solution for WooCommerce

PeachPay, a WooCommerce-backed company, allows customers to check out with one click. PeachPay adds an “Express checkout” button to your product and cart pages. After clicking the button, there is a simple form that customers only see once. It saves customers’ information so that they never have to fill in their information on your site or any other site using PeachPay again. Install PeachPay in minutes and let your customers check out in seconds.

Want to sponsor WooWeekly to an audience of 14,000+ active readers? Info on our sponsor slots are available at wcwkly.com/sponsors – we’re now selling slots for October, November and December 2021

Brand New (Woo)Content…

WooCommerce: Show Product Images @ Checkout Page

The Order Review section of the WooCommerce Checkout Page shows the product name, quantity and subtotal. No sign of the product image, which can be very useful to identify/differentiate between similar products or product variations. This simple snippet will help you display just that: the featured image beside the product name inside the order review table. Easy peasy. Enjoy: https://www.businessbloomer.com/woocommerce-show-product-images-checkout-page/

WooCommerce: WooExpert Roundup

There are currently 28 WooExperts according to WooCommerce, which defines WooExperts as “hand selected high quality experts that understand our products”. These are web development and design companies with deep ties to the WooCommerce team, enabling them to stay updated on best practices and new trends in order to lavish their clients with a world-class WooCommerce development experience. This post provides a brief overview of the services that each of these WooExperts specializes in as well as individual company profiles, portfolios, and contact links. Even though most of these companies have one or more office locations, many are distributed a là Automattic. Since I know many in the audience are developers, do note that more than a few of these companies are actively hiring. Alternatively, if you already have a dog in the fight, check out the Becoming a WooExpert page if you think your company has what it takes to become a WooExpert: https://www.businessbloomer.com/woocommerce-wooexpert-roundup/

WooCommerce: Exploring the Codebase

WooCommerce is a plugin with a large and complicated codebase. If you’re a developer, understanding the underlying code in detail is hugely beneficial, and will almost certainly pay dividends in the long term. If you can write a bit of PHP (most of Business Bloomer is made of PHP Snippets), you definitely need to search the core every now and then. Otherwise, Stackoverflow won’t be sufficient on its own. If you happened to see and use the WooCommerce Visual Hook Guides such as the one for the Single Product Page, well, those are simply generated (manually…) from the code itself by executing many PHP searches. I personally keep a copy of the latest plugin files in my PC downloads, so that I can always search through it when looking for a hook or a specific function. So, follow along with me in this article as we explore the WooCommerce codebase, how it’s structured, and some of its inner secrets: https://www.businessbloomer.com/woocommerce-exploring-the-codebase/

From analytics to business growth

In a post a couple of weeks ago I said that data is everything. Without analytics it’s impossible to grow an online business and make the right choices. Besides, it’s not possible to assess if you’re on the right track after you took a certain path. In this post, I will show you my “day zero” data. With that I mean my analytics “BEFORE” I started this business development phase for Business Bloomer. In this way it will be easier to analyze the “AFTER” every week or so and see what’s working and what’s not (so that I can change direction should that happen). Let’s not waste time. Here are my historical analytics for the last 10 years: https://rodolfomelogli.com/from-analytics-to-business-growth/

David’s (Woo)Highlights of the Week…

Here are a few notes written by David of PeachPay, this week’s WooWeekly co-author!

  1. WooCommerce Blocks: version 5.8.0 of WooCommerce Blocks has been released! Say hello to the All Products block, which enables merchants to filter visible products by stock status (courtesy of @grogou, who made the community contribution to the WooCommerce blocks repository). The highlight for me, though, is probably the generation of much-needed documentation for Cart and Checkout blocks. Would love to see Cart & Checkout extension developers capitalize on this (we certainly plan to over at PeachPay). For more information about the WooCommerce blocks roadmap, you can also check out this post.
  2. How Much Should a WooCommerce Site Cost? Following up on his calculator for membership sites, Chris Lema created a WooCommerce store calculator in the form of a series of questions that returns a recommended price range for the project.
  3. SkyVerge Acquisition Experience: Marcus Burnette at SkyVerge shared what the acquisition experience was like for him during his chat with Bob Dunn. Required viewing for those interested in the consolidation happening in the WordPress/WooCommerce ecosystem (by the way, look out for a Business Bloomer analysis on that subject later this month!). 
  4. Hiding WooCommerce Products Until Login: Gaby and Mark at WP Mayor singled out a WooCommerce guide as one of their top content picks for the month of August. The guide teaches folks about how to use the Barn2 wholesale pro plugin to hide product prices until a user logs in. Obviously a helpful plugin for wholesalers but it transcends the use case through the aforementioned functionality. 
  5. Fluent Forms Update: Fluent Forms version 4.2 has added the much-anticipated Stripe inline checkout feature and support for Paystack and RazorPay. 
  6. Elementor Update: Elementor version 3.4 (rolling release) has added dynamic WooCommerce tags, a better menu cart widget, and more.


WooCommerce: Create An Order From Another Website!

How do you create a WooCommerce order on one website when an event occurs on another website? Enjoy: https://www.businessbloomer.com/woocommerce-create-an-order-from-another-website/

WooCommerce: Top Product Recommendation Plugins

In this blog post, we will focus our attention on those plugins that let merchants make recommendations on product and cart pages, regardless of whether the shopper has loaded the cart with anything: https://www.businessbloomer.com/woocommerce-product-recommendation-plugins/

WooCommerce: Top 7 Dropshipping Plugins (2021)

If you want to take your dropshipping store to the next level and butter-smooth everything from inventory management and listing to product and supplier selection with plugins – this article is for you. Enjoy: https://www.businessbloomer.com/woocommerce-dropshipping-plugins/

TGIF: Biz Dev Fridays

What will Biz Dev Fridays look like at Business Bloomer HQ? Read more to see how I’m getting organized and how I plan on working: https://rodolfomelogli.com/tgif-biz-dev-fridays/


  • Rodolfo Melogli

    Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.

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  • David Mainayar

    Co-Founder at PeachPay and with a background in economics, David has been obsessed with WooCommerce ever since he discovered its transformational potential for the entrepreneurial underdog. His mission is to help level the playing field for small and medium-sized enterprises as well as independent retailers. David loves travelling to central Europe, reading books by N.N. Taleb, and learning about ancient Roman and Napoleonic history.

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