How you doing?
Anyhow, welcome back to our WooCommerce Weekly appointment – here comes a series of WooCommerce tutorials put together by yours truly so that you can learn something new.
New WooCommerce Tips
WooCommerce: How to Create Custom Logs
Logs or log files are a must for WooCommerce developers and store managers. Log files are basically an automatically generated collection of events that happen on a given store, based on certain logging criteria. For example, WooCommerce already creates a “fatal error” log for you, that you can easily access and read within the WordPress dashboard (WooCommerce > Status > Logs). If you’re familiar with WordPress troubleshooting, you will know how important the debug.log file is while trying to identify website weaknesses, PHP errors or white screen of death. Well, today I’m going to teach you how to create your own log, so that you can record whatever event happens on your WooCommerce website and easily check the logs for troubleshooting purposes. Specifically, I’ll show you how to create a log every time there is a customer failed order and every time there is a product price change made by the admin. Easy peasy – enjoy: https://www.businessbloomer.com/woocommerce-create-custom-logs/
WooCommerce Tips Sponsored By…
Oribi has come on board for a round up of WooCommerce Tips related to their powerful analytics tracking tool. They’re also willing to offer 5% discount on every packages; use “businessbloomer” at checkout!
Oribi is the analytics plugin that was built with WooCommerce in mind. It’s exactly what you need to optimize your marketing efforts, analyze your purchase flow, and see what leads certain visitors to buy while others leave. You probably already use Google Analytics, but Oribi takes a different approach. We think bigger than raw data. We give you actionable insights you can put into practice.
#1 Funnels
Funnels are the best way to evaluate the success of your most important conversion flows, like signups, newsletter subscriptions, account creations, purchases, or anything that matters most to you on your site. Using Funnels, you can pinpoint exactly where in the process your WooCommerce prospects are dropping off and why, and then fix these “leaks” accordingly, so more and more of your visitors become customers.
#2 Individual visitors journey
Follow your top customers through your WooCommerce store, see every page they visited, every button they’ve clicked, and how long each action took them – without coding anything.
#3 Event correlations
Does reading your blog increase the number of purchases? Are visitors who saw the pricing page more likely to buy? Oribi’s Event Correlations help you find the marketing activities that influence WooCommerce visitors to purchase. It’s a quick and easy feature.
#4 Attribution
Most customers have several touchpoints with your shop before they buy something – hence, you are probably active on multiple channels. As WooCommerce store owner it’s important to evaluate how much revenue each channel generated and invest your marketing budget accordingly. Learn which marketing channels have the highest conversion rates and discover where your best audience is coming from.
