WooWeekly #597: WooCommerce Needs a Demo | Why, Liquid Web?

Hello there,

Welcome back to WooWeekly—where ~20,000 WooCommerce builders come each week for actionable tips, sharp insights, and the occasional strong opinion.

I’m finally back to playing some tennis after a few weeks—between bad weather, travel, and too much work, it just didn’t happen. The weather is great now, but we’re entering that awkward season where midday tennis feels almost like a bad decision. I keep thinking I’d love to play only at night… which, realistically, doesn’t fit very well with life right now.

On the business side, it’s been surprisingly hard to switch off from Checkout Summit and get back into “normal” work mode—though I’m not even sure that mode exists anymore. At some point, though, I do need to get back to everything else and, you know, keep things running. Summer will likely be a bit different: full focus on the Business Bloomer Club, and a more sustainable rhythm overall.

Speaking of switching off from Checkout Summit, join me on May, Thu 28, where I’ll do a full recap of Checkout Summit 2026, packed with actionable takeaways for WooCommerce users, developers, and founders with things you should be looking at for 2026 and beyondRegistration is open now.

Anyhow, here comes your weekly round-up of WooCommerce tips and tricks. Enjoy!

Rodolfo Melogli

WooCommerce Insights

Here is a collection of posts to answer your biggest WooCommerce questions. Whether you’re a beginner or an experienced store owner, these resources will help you optimize your WooCommerce store and grow your online business.

Why Doesn’t WooCommerce Have a 1-Click Demo?

WooCommerce has a massive advantage over every ecommerce platform out there, and somehow we’re barely using it.

In the era of Playground, instant sandboxes, software onboarding, and interactive product tours, it feels almost unforgivable that WooCommerce still doesn’t offer a proper 1-click demo experience.

Read my full opinion piece on Business Bloomer ▶️

My Take: Why Liquid Web Made This Move

A lot of people in the WordPress space reacted strongly on May 12, 2026 when the StellarWP websites started redirecting to Liquid Web landing pages. Suddenly brands like Kadence, LearnDash, GiveWP, The Events Calendar, IconicWP and others looked like they had disappeared overnight.

I saw many tweets calling this “the end of an era”, and I understand the emotional reaction. These are products many of us have used for years. Some of these companies were founder-led businesses with strong identities, loyal communities, and recognizable brands at WordCamps and across the WooCommerce and WordPress ecosystem.

Read my full opinion piece on Business Bloomer ▶️

WooCommerce 10.8: What’s coming for developers

WooCommerce 10.8 Beta is here. GraphQL for agents. Faster HPOS. Leaner Store API. Let’s get to testing

Learn more on WooCommerce Dev blog ▶️

Seasonal Pricing Strategy That Maximizes Sales Without Sacrificing Trust

Most WooCommerce store owners handle seasonal sales the same way each year: pick a percentage, slap it on every product, and hope for the best. The result? Some customers learn to wait for the markdown, margins take a hit, and full-price revenue quietly erodes.

A seasonal pricing strategy replaces that guesswork with a repeatable system. It tells you when to adjust prices, by how much, and which discount mechanics protect your brand instead of cheapening it.

Learn more on Studio Wombat Blog ▶️


WooCommerce Live Masterclasses & Cohorts

Our private community of Woo professionals – the Business Bloomer Club – gives members lifetime access to (1) WooCommerce human support, (2) WooCommerce online courses and cohorts, (3) WooCommerce webinar recordings, and (4) member-only resources. Once or twice a month, however, we run free live masterclasses open to everyone.

  • May 28: Behind Checkout Summit 2026: Lessons for WooCommerce Builders. Checkout Summit 2026 is over, but what really matters is what comes next. In this session, I’ll go behind the scenes of the in-person event and share the patterns, conversations, and decisions that stood out most. The goal is simple: help WooCommerce makers, founders, and builders translate what we learned into both short-term actions and long-term direction, so you can plan your work with more clarity and less noise. Free registration

Missed a class? No worries — you can catch up anytime with our growing archive of 25+ recorded sessions packed with WooCommerce insights.


WooCommerce Videos

Checkout Summit {Reloaded}
On May the 7th and May the 8th, I’m running Checkout Summit Reloaded, which is a live online edition where all the talks come back, but not as recordings. So each speaker will rerun their talk live, tailored specifically for an online audience. [YouTube/Business Bloomer]
WooCommerce 10.4: How to Replace wc_enqueue_js()
In this video, I walk you through the newly-announced deprecation of wc_enqueue_js() in WooCommerce 10.4. The good news: WooCommerce provided an alternative approach, so I tested the new method live using one of my snippets. [YouTube/Business Bloomer]
The Simplest WooCommerce Black Friday Topbar [Tutorial]
In this tutorial, I show how to add a Black Friday topbar to a WooCommerce website in just a few minutes, without installing any plugins. This is done directly on a live site so you can follow the exact steps and understand how simple the process really is. [YouTube/Business Bloomer]
Bye Bye WooCommerce? My First Look at FluentCart
FluentCart has just landed on the official WordPress plugin repository, and many are wondering — could this be a real WooCommerce alternative? [YouTube/Business Bloomer]
From Storefront to Shoptimizer: Full WooCommerce Theme Migration Walkthrough
After years of running my WooCommerce site on Storefront, I finally decided it was time to step up. In this full 60-minute walkthrough, I take you behind the scenes of my complete WooCommerce theme migration — from Storefront to Shoptimizer. [YouTube/Business Bloomer]
I tried the Shopify WordPress plugin (so you don’t pay for a trial)
In this video, I test Shopify’s new WordPress plugin so you don’t have to pay for the trial yourself. As someone with 13+ years of WooCommerce experience, I’m both excited and a bit nervous about this new competitor—but good competition always keeps things interesting! [YouTube/Business Bloomer]
How To Charge Shipping by Cart Weight in WooCommerce (Without Coding)
Struggling to set up shipping in WooCommerce based on cart weight? WooCommerce doesn’t let you do it easily out of the box. [YouTube/Business Bloomer]
Ditching a WooCommerce Plugin (3 episodes)
Tired of using bloated WooCommerce plugins when you only need a small part of their functionality? In this 3-part series, I walk you through the full process of replacing a WooCommerce plugin with clean, custom code — from planning to writing to testing. [YouTube/Business Bloomer]

WooCommerce Mini-Plugins

You don’t want to purchase yet another bloated, expensive plugin? Great! Because Business Bloomer mini WooCommerce plugins come without the usual hassles. One feature. Lifetime license. No annoying subscriptions. 1 plugin file. A few lines of code. No banners. No up-sells. No WP notifications. Use it on as many websites as you like. Lifetime support. 1-page documentation. A single and easy admin dashboard.

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Author

  • Rodolfo Melogli

    Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.

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